Showing 1 - 10 of 12
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
What to expect in the year ahead
Life, James Hein, Published on 31/12/2025
» The coming year will be full of artificial intelligence, robots and a Starlink communications experience that will have many moving from their current providers. Let's dig in with my predictions for 2026.
X remains an influential platform
Life, James Hein, Published on 24/04/2024
» How influential is Twitter/X? Some will remember a while back when Elon Musk gave his opinion on Disney. I won't repeat it here but it was very direct. Up until recently, Disney hadn't posted anything on X but about a week before you read this, they were back with a gold checkmark. These cost about US$10,000 (368,000 baht), which while not expensive for Disney, indicates how they see X as a platform for communicating to all those potentially interested in all things Disney. Elon Musk is still supporting people like Gina Carano in suing Disney for what they did to her and others based allegedly on their political and religious views.
Predictions for 2024
Life, James Hein, Published on 03/01/2024
» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.
When AI is not smart enough for the job
Life, James Hein, Published on 14/09/2022
» I was wondering what to write about this week and then I saw the Japanese Amazon story and how it relates to artificial intelligence. Labour unions in Japan have been a thing since World War II, but delivery drivers for Amazon Japan were not unionised, until recently.
Change is nigh?
Life, James Hein, Published on 14/10/2020
» A long-awaited US congressional report into Apple, Amazon, Facebook and Google has been published. The surprise for some is that this report from the Democrat-run House Judiciary Committee concludes that the online giants are monopolists that need to be broken up.
Virus exposes the good and bad of tech
Life, James Hein, Published on 22/04/2020
» Google has not been doing so well in the UK. A High Court battle between Foundem and Google, which has been ongoing since 2006, has reached an interesting stage. The issue is ranking algorithms. Readers will remember that I've written about this subject in the past. Foundem had asked the court to approve a review of Google's ranking algorithms by an independent expert. Their claim is that Google demoted Foundem in favour of paid adverts because Foundem is a commercial rival. Google was given the offer to withdraw their evidence that only a Search Engine Optimisation (SEO) engineer could understand and when they refused, a choice was made to let an expert examine an unredacted version of the evidence and comment on it. This puts Google in an interesting place. If they withdraw their redacted evidence, it could indicate they are trying to hide something and if they refuse expert analysis, it could indicate the same thing. Their claim is that if an expert looks at the code, they will lose their competitive advantage. Yes, the judge saw through this one as well. The case is currently on hold amid the current Covid-19 situation.
More data, more problems
Life, James Hein, Published on 01/01/2020
» It's time to make some predictions for 2020. A number were made by others a while back, most of which did not eventuate, like a Japanese base on the Moon, flying cars and a Beijing to London rail link. I'll try for a bit more realism.
AI -- what is it good for?
Life, James Hein, Published on 28/08/2019
» Why do we care about machine learning and the kind of Artificial Intelligence (AI) systems I mentioned last time? The amount of data being taken in by systems in modern times is outstripping the ability of humans to keep up. Enter machine learning systems to pre-process the information, highlight patterns and identify the bits and pieces that humans may find interesting. Key areas include fraud detection, whereby a set of rules is applied to data and flagged if those rules are detected. It also includes the age-old problem of the best delivery routes to bring manufactured goods to customers, with the additional benefit of using less fuel. A recent McKinsey report found that AI improved on "traditional analytics techniques" in 400 use cases across 19 industries and nine business functions. As far as the current situation, AI or machine learning is not an end state. Human intervention is still required to make sure the results make sense and also to ensure stuff isn't being missed in the process. There is also continuing training and refinement being regularly applied. It's a growing field and those organisations that are not at least aware of it could be left behind by their competitors. At least, until Skynet takes over.
Limiting discourse, leaking borders
Life, James Hein, Published on 19/06/2019
» It is difficult to ignore the latest moves by social media providers like YouTube to change their terms and conditions so as to block individuals and groups they don't like. The shift from an open platform, where all ideas are welcome, to one more concerned with the window of discourse is disappointing, and points to the huge pressure being applied by a small number of special interest groups, mostly via advertisers. The really sad part of this is that there are already indications that Minds, a supposed open alternative, is already censoring content, so for the moment at least I need to withdraw my recommendation for that platform.