Showing 1 - 10 of 24
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Microsoft put on the naughty step by Aussie regulator
Life, James Hein, Published on 05/11/2025
» Microsoft has been at it again. The Competition & Consumer Commission in Australia has started a legal process against the Redmond giant for apparently misleading users of the policies for its Microsoft 365 bundle. Microsoft advised users with a Personal and Family plan that "to maintain their subscription they must accept the integration of Copilot and pay higher prices for their plan, or, alternatively, cancel their subscription".
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
Jetsons cars finally take off
Life, James Hein, Published on 26/03/2025
» Some readers will remember the old cartoon The Jetsons. This promised a future with flying cards, robot assistants and helpful computer tools. We have or are getting very close to the robot assistants, and the latest artificial intelligence offerings seem to be the automated helpers. Missing to date are the flying cars. That may have changed with the new Jetson ONE, a single person flying car I saw a demonstration of in a recent video. It looked good, seemed to fly with good stability and landed without any issue. You can find the demos with a simple search. The craft has vertical take-off and landing capability. However, I shudder to think of what thousands of these might look like in the skies above a city without some serious improvements in driving and collision avoidance.
AI, LLMs still got those data blues
Life, James Hein, Published on 12/02/2025
» The past weeks have been very heavily tilted towards artificial intelligence (AI) news. Before I cover some of it, a reminder that generative AI (gAI) is not the same as General AI (G-AI). The former is where the model can make some inferences, the latter is an AI system that can perform just like a human across multiple subject areas.
A new low in online scams
Life, James Hein, Published on 17/07/2024
» According to the Australia's Competition and Consumer Commission (ACCC), scammers are now targeting scam victims with fake offers to help them recover from scams. The con is to use information from those scammed in the past and approach these people with an offer to recover the funds they have lost for, of course, an up-front fee.
AI is the new marketing buzzword
Life, James Hein, Published on 08/11/2023
» Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.
Apple sets sights on VR market
Life, James Hein, Published on 21/06/2023
» The biggest announcement of the past week or two was the Apple Vision Pro VR system. There has been so much on this recently. The quick summary is -- two 4K eyepieces, no controllers required and it can replace your TV and computer monitors. I was more interested in the battery life being two hours, or if you were using them, not enough for the full Apple presentation. The price is also an amazing US$3,500 in America so out of the range of most people. One argument is that by the time you don't need to pay for a TV upgrade or new monitors it is worth the investment. My counter is if you have a four-person household that price becomes $14,000, a lot more than the cost of a new TV. Oh, and you can mostly only use it with Apple kit which really limits options.
YouTube ramps up ads, moderation
Life, James Hein, Published on 01/03/2023
» If this was a YouTube video you would have to sit through up to 30 seconds of ads before you could even start. YouTube seems to be stepping up its advertising while at the same time providing less service. I still use it because it has things I'm interested in, like Chinese martial arts series and info on music products I like. If I'd written this using ChatGPT you would not see some of the material because the trust and safety filters on the AI product have repeatedly been found to be biased towards the US political left in the content it will return. Some people associated with ChatGPT have acknowledged this but it remains to be seen if anything will change.
The future is here and it's all about AI
Life, James Hein, Published on 04/01/2023
» Well, here we are in 2023. The last two years of Covid are behind us, some organisations are starting to rebuild and the future will hopefully be brighter.