Showing 1 - 10 of 13
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
AI is the new marketing buzzword
Life, James Hein, Published on 08/11/2023
» Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.
The future is here and it's all about AI
Life, James Hein, Published on 04/01/2023
» Well, here we are in 2023. The last two years of Covid are behind us, some organisations are starting to rebuild and the future will hopefully be brighter.
Colour e-ink phones are here
Life, James Hein, Published on 31/08/2022
» It seems like it has taken forever, but colour e-ink phones are finally starting to arrive. Enter the Hisense A7 CC, with a 6.7-inch screen that can display 4096 colours at 100ppi.
EU demands Apple play fair
Life, James Hein, Published on 22/06/2022
» It looks like the Apple-specific charging cable may be a thing of the past with the European Union demanding that all smartphone makers use a universal USB-C port for wired charging by 2024. The same rule will be applied to many other electronic devices like tablets, cameras, headphones, handheld video game consoles and e-readers. In the future, laptops will need to follow the same rule.
A tablet of note
Life, James Hein, Published on 11/11/2020
» I have used my new Onyx Boox Note Air for a couple of weeks now and I like it. Having a user manual in English would be very useful but I finally found the setting to enable the auto rotate feature.
Big firms fuzzy on their AI thinking
Life, James Hein, Published on 28/10/2020
» Everything you see these days is AI enabled in some way, or according to the marketing they must be. Software, fridges, cancer detection and lots of other examples are all based on some kind of AI implementation. Google, Microsoft and all the big players are heavily invested in at least the buzzword, but the proof of delivery as promised is elusive.
Change is nigh?
Life, James Hein, Published on 14/10/2020
» A long-awaited US congressional report into Apple, Amazon, Facebook and Google has been published. The surprise for some is that this report from the Democrat-run House Judiciary Committee concludes that the online giants are monopolists that need to be broken up.
Biggest IT fix you never heard of
Life, James Hein, Published on 15/01/2020
» The clock ticked over to 2020 and the UK giant Lloyds Bank fell over -- well it had some problems populating bank accounts with payments at least. The problem? Apparently a Y2K bug that affected mobile apps and web logins. A similar problem occurred again on Jan 2. Well before the year 2000 was reached I was one of those involved in Y2K mitigation. Large teams spent months making sure that software didn't fail when 2000 and 2001 kicked over along with a few other key dates, one of which was indeed Jan 1, 2020. Now I'm not sure if these issues are Y2K related but the Yorkshire and Clydesdale banks in the UK had similar issues that Lloyd's did, not processing payments into customer accounts. Latter reports did indicate the issue was with processing date problems.