Showing 1 - 10 of 32
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
Rise of fake AI content
Life, James Hein, Published on 23/04/2025
» We have unofficially entered the time of the fake AI generated content. It's not perfect yet, but it's good enough to fool many people. I use a YouTube alternative, which means I have more time to watch videos across a wide range. In the last few weeks, I've noticed an increase in AI generated product that is fake. One standout is the Got Talent franchise where people have grafted AI generated acts with cuts from responses from the panel. They look great, like a woman transforming into a lion, but it's all fake. Even some of those cute animal videos are now fake. Why? More clicks so more income all based on fabricated videos.
Turning smart glasses into surveillance tools
Life, James Hein, Published on 23/10/2024
» I'm sure most readers are familiar with the Apple Vision Pro, and may have also been witness to someone wearing one out in the real world, because I have. Since then, there has been a new version of the Meta Ray-Bans that look like a pair of nerd glasses from the 1970s. The latter have turned into something from the TV series Person Of Interest by a couple of Harvard undergrads. The pair, AnhPhu Nguyen and Caine Ardayfio, are known for their punch-activated flamethrower. This time they built a system that allows the Ray-Bans to scan faces of people in view, pass this to an AI system that scans the internet for identification, and builds a dossier that is passed back to the glasses. It's called I-XRAY and challenges the concept of privacy because, if available, it will even provide details like address and social security number.
Can you trust search engines?
Life, James Hein, Published on 14/08/2024
» So how do conspiracy theories start and how does the internet and major search engine players contribute to them? As I type this, depending on where you are in the world, if you type "assassination attempt" in your search engine, and in particular one associated with Alphabet, the autofill options will have everything except "Trump" in the result set. You can get Kennedy, Hitler, Putin and George Wallace, but not the most prominent one so far this year that was one of those "where were you when you heard" events that some people saw in real time on their TV. The reason Alphabet offered for not giving the result was something along the lines that their policy is not to show political violence. You can of course find a plethora of political violence videos and examples from their search results, just not for this particular instance. Another example if you type "President Donald", the autofill adds Duck and Reagan but not Trump. Or if you Google Donald Trump you get a bunch of Kamala Harris results.
X remains an influential platform
Life, James Hein, Published on 24/04/2024
» How influential is Twitter/X? Some will remember a while back when Elon Musk gave his opinion on Disney. I won't repeat it here but it was very direct. Up until recently, Disney hadn't posted anything on X but about a week before you read this, they were back with a gold checkmark. These cost about US$10,000 (368,000 baht), which while not expensive for Disney, indicates how they see X as a platform for communicating to all those potentially interested in all things Disney. Elon Musk is still supporting people like Gina Carano in suing Disney for what they did to her and others based allegedly on their political and religious views.
AI is the new marketing buzzword
Life, James Hein, Published on 08/11/2023
» Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.
The new normal of AI fakes
Life, James Hein, Published on 11/10/2023
» Following on from my last article, consider the following scenario. You've grabbed enough clear speech of someone to make a good AI model of them. You write up some text, pass it through the model and verify that the result sounds exactly the same as that individual. This is a little different from the previous example because it's a text to speech model, but essentially the same as using one voice to change to another. You now take a speech or interview from that person, change one word that will essentially change the context, and process this.
YouTube ramps up ads, moderation
Life, James Hein, Published on 01/03/2023
» If this was a YouTube video you would have to sit through up to 30 seconds of ads before you could even start. YouTube seems to be stepping up its advertising while at the same time providing less service. I still use it because it has things I'm interested in, like Chinese martial arts series and info on music products I like. If I'd written this using ChatGPT you would not see some of the material because the trust and safety filters on the AI product have repeatedly been found to be biased towards the US political left in the content it will return. Some people associated with ChatGPT have acknowledged this but it remains to be seen if anything will change.
The future is here and it's all about AI
Life, James Hein, Published on 04/01/2023
» Well, here we are in 2023. The last two years of Covid are behind us, some organisations are starting to rebuild and the future will hopefully be brighter.