Showing 1 - 10 of 16
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Online Safety Act is a bad joke
Life, James Hein, Published on 13/08/2025
» The UK now has their Online Safety Act (OSA) and Australia is blindly following in their footsteps. In the UK it didn't take very long for the tech aware under-18s to bypass all the rules and regain access to adult content. Think about it, if China can't completely block everything do you think the UK had any chance? There were some creative solutions but the most common was a simple Virtual Private Network (VPN). In related news, some VPN companies reported a 1,400% increase in sign-ups since the OSA came into force.
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
AI is the new marketing buzzword
Life, James Hein, Published on 08/11/2023
» Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.
The future is here and it's all about AI
Life, James Hein, Published on 04/01/2023
» Well, here we are in 2023. The last two years of Covid are behind us, some organisations are starting to rebuild and the future will hopefully be brighter.
When AI is not smart enough for the job
Life, James Hein, Published on 14/09/2022
» I was wondering what to write about this week and then I saw the Japanese Amazon story and how it relates to artificial intelligence. Labour unions in Japan have been a thing since World War II, but delivery drivers for Amazon Japan were not unionised, until recently.
Colour e-ink phones are here
Life, James Hein, Published on 31/08/2022
» It seems like it has taken forever, but colour e-ink phones are finally starting to arrive. Enter the Hisense A7 CC, with a 6.7-inch screen that can display 4096 colours at 100ppi.
Metals and energy shortage is a looming threat
Life, James Hein, Published on 20/07/2022
» I know the word rare gives it away but the world is facing a rare earth metals shortage. The Chinese are currently the largest producers of this resource and they recently cut their production by half. Turkey is another potential source but that region has been unstable for centuries. Most modern technology cannot expand further without these resources and the whole idea of ramping up renewables requires lots of them. Elon Musk has said we don't have enough in the world for all the plans of our governments and other experts agree.
EU demands Apple play fair
Life, James Hein, Published on 22/06/2022
» It looks like the Apple-specific charging cable may be a thing of the past with the European Union demanding that all smartphone makers use a universal USB-C port for wired charging by 2024. The same rule will be applied to many other electronic devices like tablets, cameras, headphones, handheld video game consoles and e-readers. In the future, laptops will need to follow the same rule.
A tablet of note
Life, James Hein, Published on 11/11/2020
» I have used my new Onyx Boox Note Air for a couple of weeks now and I like it. Having a user manual in English would be very useful but I finally found the setting to enable the auto rotate feature.