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Search Result for “design marketing directions”

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LIFE

Marketeers have simple choices

Life, James Hein, Published on 18/02/2026

» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.

LIFE

Sabine has the science you're after

Life, James Hein, Published on 08/10/2025

» Sabine Hossenfelder is one of the people I regularly watch on the YouTube platform. She is a physicist but also veers into other areas such as artificial intelligence and quantum computing. For her latest video -- In Which I Lose Faith In Quantum Computing -- she makes a number of interesting observations. In short, apart from some very specific applications, quantum computing, even if it is scalable from current technology, has limited application. It also has the potential of bringing down a number of current companies highly focused on this technology, or at least some of their divisions. Artificial intelligence takes up a lot of the space that quantum computing could do well in, but for the present at least, AI does it better. The next 10 years, or less, will be important to see how both of these directions develop, or not. If you are interested at all in physics, maths and occasionally quantum computing, then Sabine Hossenfelder provides some interesting perspectives.

LIFE

The hidden dangers of AI

Life, James Hein, Published on 24/09/2025

» There's going to be a lot on artificial intelligence topics this week so let's get started. For the time being, the most common way to leverage an AI product is using a prompt of some kind. To that end, you will see lots of posts on platforms declaring that they have the best god-level prompts for large language models (LLMs). A prompt is something like, "What are the top ten songs from Depeche Mode?", or "Draw me a picture of a frog on a toadstool in the style of Alice In Wonderland with vivid colours". The more detailed and nuanced the prompt, the better the desired outcome tends to be. As with everything in the computer world, there are bad actors looking to take advantage of this.

LIFE

AI will overpromise and underdeliver

Life, James Hein, Published on 27/08/2025

» Let's start with a few brief comments on the current state of artificial intelligence. Specially targeted and trained AI models are improving. These are things like detecting something in an X-ray or hunting for potential chemical candidates for a compound to attack a specific condition. Generating pictures and videos is also improving rapidly, and by the end of the year the majority of people will not be able to tell the difference between the real thing and the AI fake. Large Language Models are still unpredictable and can give false or fake answers depending on the structure of the prompts, so be careful with the answer you get from these. The current corporate buy-in for AI is well beyond what it can deliver. This is driven by marketing, not the actual state of capabilities. My prediction is there will be a lot of out-of-pocket organisations of all types disappointed by results.

LIFE

Hey influencers, nobody likes you

Life, James Hein, Published on 30/07/2025

» I was recently at Stonehenge in the United Kingdom. Apart from the historical significance, it is a huge tourist site. As you might expect there are rules, ropes to indicate boundaries and a well-run system. Enter the Influencer. She was the classic example, with friends, attitude and the only one who crossed the ropes to get that special picture.

LIFE

The entitlement epidemic rages

Life, James Hein, Published on 16/07/2025

» I was recently at Stonehenge in the United Kingdom. Besides the historical significance, it is a huge tourist site. As you might expect, there are rules, ropes to indicate boundaries and a well-run system. Enter the influencer. She was the classic example, with friends, the attitude and the only one who crossed the ropes to get that special picture. The current set of typically self-declared influencers come with a sense of entitlement that is almost scary.

LIFE

Microsoft's quantum conundrum

Life, James Hein, Published on 12/03/2025

» If you've been keeping up with quantum computer news, you will have seen the Microsoft Marketing announcement on topological q-bits and a potential quantum computer in a few years. I was planning to write about this in some detail, but it turns out the reality may not meet the marketing. Surprising, I know, but the announcement implying Microsoft has q-bit technology ready to go and scale is speculative. They don't have any physical models, just some tests and a theory that has already been challenged by the physics community. It will take a while to go through all the published data, but the Microsoft quantum computer could be decades, not years, in the future, if ever.

LIFE

AI, LLMs still got those data blues

Life, James Hein, Published on 12/02/2025

» The past weeks have been very heavily tilted towards artificial intelligence (AI) news. Before I cover some of it, a reminder that generative AI (gAI) is not the same as General AI (G-AI). The former is where the model can make some inferences, the latter is an AI system that can perform just like a human across multiple subject areas.

LIFE

Graphene semiconductors mark new start

Life, James Hein, Published on 17/01/2024

» We have just started 2024 and there are already exciting announcements. The clever people at Georgia Tech in Atlanta have built the first scalable semiconductor using a graphene base. Graphene, a wonder product, is not a scalable semiconductor on its own, so they bonded silicon carbide, or what we call carborundum, to a layer of graphene creating the necessary bandgap to have a working switch. A switch means binary and from there they can make wafers like those currently used in the chip manufacturing process to make CPUs and other devices.

LIFE

Predictions for 2024

Life, James Hein, Published on 03/01/2024

» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.