Showing 1 - 10 of 13
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Turning smart glasses into surveillance tools
Life, James Hein, Published on 23/10/2024
» I'm sure most readers are familiar with the Apple Vision Pro, and may have also been witness to someone wearing one out in the real world, because I have. Since then, there has been a new version of the Meta Ray-Bans that look like a pair of nerd glasses from the 1970s. The latter have turned into something from the TV series Person Of Interest by a couple of Harvard undergrads. The pair, AnhPhu Nguyen and Caine Ardayfio, are known for their punch-activated flamethrower. This time they built a system that allows the Ray-Bans to scan faces of people in view, pass this to an AI system that scans the internet for identification, and builds a dossier that is passed back to the glasses. It's called I-XRAY and challenges the concept of privacy because, if available, it will even provide details like address and social security number.
Latest AI reveals its bias yet again
Life, James Hein, Published on 13/03/2024
» Google's latest version of AI, once Bard but now called Gemini, is yet another indication of how biased the current batch of AI platforms are. I was going to include a bunch of examples but this has received so much coverage that everyone should have seen it by now. Basically, the product offers anything but a white-skinned person in requested pictures. This gave rise to some short-lived pub games. Many found this amusing but after a while it became obvious that Google has shut Gemini down for re-education.
Headlines are disappointing
Life, James Hein, Published on 22/11/2023
» If you have been in any way involved in social media over the past few years, there will be words that immediately have you wondering if the headline is in any way real. My favourite recently was "SpaceX Launched REAL UFO In ISRAEL! HAMAS And Iran Shocked!" on YouTube.
Tech giants, gatekeepers of the cloud
Life, James Hein, Published on 11/05/2022
» AWS, Microsoft and Google collectively made up 65% of global spend on cloud computing in Q1 2022, and their share is increasing year-on-year. At least two of these organisations have shut down users and companies they decided did not align with their ideologies. If you put your data on the cloud, it sits somewhere. In many cases, it's on the servers of these three companies who may or may not decide to cut you off without warning sometime in the future. It is also important to remember these three companies have servers across the globe and if a country decides to remove itself from the pack, it could take a peek at what you are storing there.
Google triumphs over Oracle
Life, James Hein, Published on 14/04/2021
» - Long-time readers may remember that back in the mists of IT time, over 10 years ago, Oracle challenged Google over the use of Oracle's Java API's and some of their code in Android.
Good things come in small packages
Life, James Hein, Published on 25/11/2020
» - I received a tiny Windows 10 based computer I had supported a while back on the Indiegogo site called the GMK NucBox 4K. Not having looked too closely at the specs apart from the ports and memory, the first thing I noticed about it was the tiny size about 2 inches by 2 inches and 1-and-a-bit inches tall. Literally pocket sized.
WFH causes a rethink of sales
Life, James Hein, Published on 03/06/2020
» - I love a good marketing vs predictive analysis battle. Lenovo is guessing the current work-from-home trend will be good for PC makers. This is on top of the orders for laptops that went through the roof as offices closed and staff were asked to work remotely. Sales in Western Europe for example jumped 55%. My organisation just had me take my PC home as they didn't have enough notebooks to go around. Lenovo are betting that if people are working from home on a more permanent basis that will mean more PC sales, predicting 25% to 30% growth in the next two to three years.
Virus exposes the good and bad of tech
Life, James Hein, Published on 22/04/2020
» Google has not been doing so well in the UK. A High Court battle between Foundem and Google, which has been ongoing since 2006, has reached an interesting stage. The issue is ranking algorithms. Readers will remember that I've written about this subject in the past. Foundem had asked the court to approve a review of Google's ranking algorithms by an independent expert. Their claim is that Google demoted Foundem in favour of paid adverts because Foundem is a commercial rival. Google was given the offer to withdraw their evidence that only a Search Engine Optimisation (SEO) engineer could understand and when they refused, a choice was made to let an expert examine an unredacted version of the evidence and comment on it. This puts Google in an interesting place. If they withdraw their redacted evidence, it could indicate they are trying to hide something and if they refuse expert analysis, it could indicate the same thing. Their claim is that if an expert looks at the code, they will lose their competitive advantage. Yes, the judge saw through this one as well. The case is currently on hold amid the current Covid-19 situation.
AI -- what is it good for?
Life, James Hein, Published on 28/08/2019
» Why do we care about machine learning and the kind of Artificial Intelligence (AI) systems I mentioned last time? The amount of data being taken in by systems in modern times is outstripping the ability of humans to keep up. Enter machine learning systems to pre-process the information, highlight patterns and identify the bits and pieces that humans may find interesting. Key areas include fraud detection, whereby a set of rules is applied to data and flagged if those rules are detected. It also includes the age-old problem of the best delivery routes to bring manufactured goods to customers, with the additional benefit of using less fuel. A recent McKinsey report found that AI improved on "traditional analytics techniques" in 400 use cases across 19 industries and nine business functions. As far as the current situation, AI or machine learning is not an end state. Human intervention is still required to make sure the results make sense and also to ensure stuff isn't being missed in the process. There is also continuing training and refinement being regularly applied. It's a growing field and those organisations that are not at least aware of it could be left behind by their competitors. At least, until Skynet takes over.