Showing 1 - 6 of 6
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
AI is the new marketing buzzword
Life, James Hein, Published on 08/11/2023
» Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.
Smartphone sales chilling like a fridge
Life, James Hein, Published on 03/02/2021
» According to the UK company CCS Insight, the smartphone trade is beginning to resemble the market for white goods. Instead of jumping on the newest model, many are now waiting until their device is broken or showing signs of age before they trade up. Not that long ago people upgraded every two years or so, this has extended to as much as five or six years for about a third of the market with the new average at around four years. Some manufacturers only provide support for three years of upgrades but Apple and Samsung are now committed to a longer support cycle.
The problem with censoring social media
Life, James Hein, Published on 27/03/2019
» In the aftermath of a recent violent event, there are calls to apply greater censorship to commentary on all social-media platforms. Those living in some Asian nations and elsewhere will already be used to the concept of censorship. That does not mean that others should follow this trend but instead should actively resist, as the ability to freely debate and exchange ideas was the original reason the internet was brought into being. The biggest problem with censorship is perspective. Consider two nation states with completely different cultures and perspectives. Which one and who gets to decide what is a valid opinion when the two are so different? This is the danger that now faces a number of Western nations, and apart from the US, where rights are enshrined in the Constitution, there is little protection. If you live in such a nation, let others know that freedom of speech and debate is a much better option than the alternatives.
Facebook guilty, Huawei continues to claim innocence
Life, James Hein, Published on 13/03/2019
» I've been thinking about the new foldable phones. For many years, I have been hoping for a foldable e-book that has, to date, not materialised in a form I'd want to buy. There is something about the traditional book format that is familiar and comfortable. The first releases of foldable phones are aimed at those with lots of spare cash and who want to dip their fingers into the technology. These buyers form a baseline for the manufacturers to build on. I see this as testing the waters and I expect to see Apple jump into the market in the near future, as they have a bucket load of patents for similar technologies.
Liberal fascism is destroying social media
Life, James Hein, Published on 29/08/2018
» In general I try to keep out of politics but the issue of what is currently occurring on the most popular social media platforms is a critical one to consider, for everyone. I've briefly touched on this subject in an earlier article.