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LIFE

Marketeers have simple choices

Life, James Hein, Published on 18/02/2026

» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.

LIFE

What to expect in the year ahead

Life, James Hein, Published on 31/12/2025

» The coming year will be full of artificial intelligence, robots and a Starlink communications experience that will have many moving from their current providers. Let's dig in with my predictions for 2026.

LIFE

Microsoft put on the naughty step by Aussie regulator

Life, James Hein, Published on 05/11/2025

» Microsoft has been at it again. The Competition & Consumer Commission in Australia has started a legal process against the Redmond giant for apparently misleading users of the policies for its Microsoft 365 bundle. Microsoft advised users with a Personal and Family plan that "to maintain their subscription they must accept the integration of Copilot and pay higher prices for their plan, or, alternatively, cancel their subscription".

LIFE

Jetsons cars finally take off

Life, James Hein, Published on 26/03/2025

» Some readers will remember the old cartoon The Jetsons. This promised a future with flying cards, robot assistants and helpful computer tools. We have or are getting very close to the robot assistants, and the latest artificial intelligence offerings seem to be the automated helpers. Missing to date are the flying cars. That may have changed with the new Jetson ONE, a single person flying car I saw a demonstration of in a recent video. It looked good, seemed to fly with good stability and landed without any issue. You can find the demos with a simple search. The craft has vertical take-off and landing capability. However, I shudder to think of what thousands of these might look like in the skies above a city without some serious improvements in driving and collision avoidance.

LIFE

AI remains a beta tool for journalists

Life, James Hein, Published on 27/03/2024

» Unless stated otherwise, I do not use AI tools to write my articles. The main reason is that I enjoy the discovery and research process. I state this because apparently 45 finalists for this year's Pulitzer Prize in journalism disclosed their use of AI tools while developing their work to varying degrees. I tend to use examples from past work environments, articles on the latest technologies and other interesting reports that catch my eye. Given the latest revelations from the current crop of AI Large Language Models, if you use them without care, what you are reporting or writing about could be completely inaccurate. For the time being it's recommended you use such tools as a possible confirming source, rather than a primary one.

LIFE

Advertising ruins everything

Life, James Hein, Published on 28/02/2024

» Remember this day because I have a prediction. Recently, for the first time, I had two ads appear when watching a Rumble video. Rumble is a YouTube alternative that until now had been ad free. The platform allows those banned by YouTube for political reasons to make their presentations, along with anyone else who wants to post videos. My prediction is that the current ads, currently 30 second ones you can skip after a few seconds that appear at the start of your video, will gradually become more prevalent and longer, without being able to skip, and eventually will become as annoying as Facebook.

LIFE

The future of AI is LAM

Life, James Hein, Published on 14/02/2024

» After my earlier article, I realised I was somewhat scant on what a Large Action Model (LAM), also called Large Agentic Models, are. As already mentioned, these have derived from the Large Language Models (LLM), or what people now refer generically as AI, discussed before.

LIFE

Predictions for 2024

Life, James Hein, Published on 03/01/2024

» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.

LIFE

Manipulating populations is very easy

Life, James Hein, Published on 25/10/2023

» Have you ever heard of the term SEME, or Search Engine Manipulation Effect? The term was coined back in 2014 by the psychologist Robert Epstein, in his paper "The Search Engine Manipulation Effect (SEME) And Its Possible Impact On The Outcomes Of Elections".

LIFE

Who checks the fact checkers?

Life, James Hein, Published on 30/08/2023

» The information landscape has changed a great deal over the past five years. Back in the 1990s, information exchange was mostly between academics and IT people. The majority of the information was accurate and typically scientific or technical in nature. The communication was polite and debates were just that, debates. It was an inclusive community, though in some cases you were required to stick to the topic at hand. Then came the social media platforms.