Showing 1 - 10 of 58
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Microsoft put on the naughty step by Aussie regulator
Life, James Hein, Published on 05/11/2025
» Microsoft has been at it again. The Competition & Consumer Commission in Australia has started a legal process against the Redmond giant for apparently misleading users of the policies for its Microsoft 365 bundle. Microsoft advised users with a Personal and Family plan that "to maintain their subscription they must accept the integration of Copilot and pay higher prices for their plan, or, alternatively, cancel their subscription".
AI will overpromise and underdeliver
Life, James Hein, Published on 27/08/2025
» Let's start with a few brief comments on the current state of artificial intelligence. Specially targeted and trained AI models are improving. These are things like detecting something in an X-ray or hunting for potential chemical candidates for a compound to attack a specific condition. Generating pictures and videos is also improving rapidly, and by the end of the year the majority of people will not be able to tell the difference between the real thing and the AI fake. Large Language Models are still unpredictable and can give false or fake answers depending on the structure of the prompts, so be careful with the answer you get from these. The current corporate buy-in for AI is well beyond what it can deliver. This is driven by marketing, not the actual state of capabilities. My prediction is there will be a lot of out-of-pocket organisations of all types disappointed by results.
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
Popularity of cable news is waning fast
Life, James Hein, Published on 06/11/2024
» The age of the cable news provider is waning. Within 24 hours of the Joe Rogan podcast with former US president Donald Trump, it had over 30 million views on YouTube alone. This is far more than any mainstream news or media outlet gets for any of its shows or presentations.
What's the state of AI today?
Life, James Hein, Published on 28/08/2024
» Recently, I've talked with a few people about artificial intelligence and watched a few presentations. The gap between what some people think are AI capabilities and actual capabilities is a big one.
The future of AI is LAM
Life, James Hein, Published on 14/02/2024
» After my earlier article, I realised I was somewhat scant on what a Large Action Model (LAM), also called Large Agentic Models, are. As already mentioned, these have derived from the Large Language Models (LLM), or what people now refer generically as AI, discussed before.
Predictions for 2024
Life, James Hein, Published on 03/01/2024
» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.
AI is causing concern again
Life, James Hein, Published on 06/12/2023
» There have been two big stories in the IT world over the past couple of weeks. The biggest one concerns OpenAI and its three-day boardroom drama. In a nutshell, the board voted Sam Altman and other members out of the company. The next day, Microsoft picked them up and anyone else who wanted to head over to a new division. That same day, 700-plus employees of OpenAI signed a letter saying they would go if a rogue board member did not quit and bring Sam Altman back. On the third day, Sam was back and three board members were gone.
AI is the new marketing buzzword
Life, James Hein, Published on 08/11/2023
» Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.