Showing 1 - 10 of 18
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
The hidden dangers of AI
Life, James Hein, Published on 24/09/2025
» There's going to be a lot on artificial intelligence topics this week so let's get started. For the time being, the most common way to leverage an AI product is using a prompt of some kind. To that end, you will see lots of posts on platforms declaring that they have the best god-level prompts for large language models (LLMs). A prompt is something like, "What are the top ten songs from Depeche Mode?", or "Draw me a picture of a frog on a toadstool in the style of Alice In Wonderland with vivid colours". The more detailed and nuanced the prompt, the better the desired outcome tends to be. As with everything in the computer world, there are bad actors looking to take advantage of this.
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
Can you trust search engines?
Life, James Hein, Published on 14/08/2024
» So how do conspiracy theories start and how does the internet and major search engine players contribute to them? As I type this, depending on where you are in the world, if you type "assassination attempt" in your search engine, and in particular one associated with Alphabet, the autofill options will have everything except "Trump" in the result set. You can get Kennedy, Hitler, Putin and George Wallace, but not the most prominent one so far this year that was one of those "where were you when you heard" events that some people saw in real time on their TV. The reason Alphabet offered for not giving the result was something along the lines that their policy is not to show political violence. You can of course find a plethora of political violence videos and examples from their search results, just not for this particular instance. Another example if you type "President Donald", the autofill adds Duck and Reagan but not Trump. Or if you Google Donald Trump you get a bunch of Kamala Harris results.
Latest AI reveals its bias yet again
Life, James Hein, Published on 13/03/2024
» Google's latest version of AI, once Bard but now called Gemini, is yet another indication of how biased the current batch of AI platforms are. I was going to include a bunch of examples but this has received so much coverage that everyone should have seen it by now. Basically, the product offers anything but a white-skinned person in requested pictures. This gave rise to some short-lived pub games. Many found this amusing but after a while it became obvious that Google has shut Gemini down for re-education.
AI is the new marketing buzzword
Life, James Hein, Published on 08/11/2023
» Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.
The future is here and it's all about AI
Life, James Hein, Published on 04/01/2023
» Well, here we are in 2023. The last two years of Covid are behind us, some organisations are starting to rebuild and the future will hopefully be brighter.
Colour e-ink phones are here
Life, James Hein, Published on 31/08/2022
» It seems like it has taken forever, but colour e-ink phones are finally starting to arrive. Enter the Hisense A7 CC, with a 6.7-inch screen that can display 4096 colours at 100ppi.
EU demands Apple play fair
Life, James Hein, Published on 22/06/2022
» It looks like the Apple-specific charging cable may be a thing of the past with the European Union demanding that all smartphone makers use a universal USB-C port for wired charging by 2024. The same rule will be applied to many other electronic devices like tablets, cameras, headphones, handheld video game consoles and e-readers. In the future, laptops will need to follow the same rule.
Google bets on offline stores
Life, James Hein, Published on 09/06/2021
» Google is looking to venture into the area where Microsoft failed but Apple still does well, the brick-and-mortar retail store. The first of these will be opened in Chelsea, New York, allowing customers to find their devices like Pixel phones and Pixelbooks, Fitbits and Nest at a physical location. All subject to the latest Covid rules of course.