Showing 1 - 10 of 60
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
What to expect in the year ahead
Life, James Hein, Published on 31/12/2025
» The coming year will be full of artificial intelligence, robots and a Starlink communications experience that will have many moving from their current providers. Let's dig in with my predictions for 2026.
Microsoft put on the naughty step by Aussie regulator
Life, James Hein, Published on 05/11/2025
» Microsoft has been at it again. The Competition & Consumer Commission in Australia has started a legal process against the Redmond giant for apparently misleading users of the policies for its Microsoft 365 bundle. Microsoft advised users with a Personal and Family plan that "to maintain their subscription they must accept the integration of Copilot and pay higher prices for their plan, or, alternatively, cancel their subscription".
Understanding an AI's 'thinking'
Life, James Hein, Published on 22/10/2025
» Over the past couple of weeks, I dived deep into the Alice In Wonderland-like rabbit hole of chatbots and AI systems. This was not your typical "ask a few questions", but more along the lines of jailbreaking the AI to get behind the scenes. You may remember earlier commentary on the code behind the query. This is where the guardrails and biases of the model are coded and why the majority of all AI systems are currently leaning to the Left of the political spectrum.
AI will overpromise and underdeliver
Life, James Hein, Published on 27/08/2025
» Let's start with a few brief comments on the current state of artificial intelligence. Specially targeted and trained AI models are improving. These are things like detecting something in an X-ray or hunting for potential chemical candidates for a compound to attack a specific condition. Generating pictures and videos is also improving rapidly, and by the end of the year the majority of people will not be able to tell the difference between the real thing and the AI fake. Large Language Models are still unpredictable and can give false or fake answers depending on the structure of the prompts, so be careful with the answer you get from these. The current corporate buy-in for AI is well beyond what it can deliver. This is driven by marketing, not the actual state of capabilities. My prediction is there will be a lot of out-of-pocket organisations of all types disappointed by results.
Online Safety Act is a bad joke
Life, James Hein, Published on 13/08/2025
» The UK now has their Online Safety Act (OSA) and Australia is blindly following in their footsteps. In the UK it didn't take very long for the tech aware under-18s to bypass all the rules and regain access to adult content. Think about it, if China can't completely block everything do you think the UK had any chance? There were some creative solutions but the most common was a simple Virtual Private Network (VPN). In related news, some VPN companies reported a 1,400% increase in sign-ups since the OSA came into force.
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
Microsoft's quantum conundrum
Life, James Hein, Published on 12/03/2025
» If you've been keeping up with quantum computer news, you will have seen the Microsoft Marketing announcement on topological q-bits and a potential quantum computer in a few years. I was planning to write about this in some detail, but it turns out the reality may not meet the marketing. Surprising, I know, but the announcement implying Microsoft has q-bit technology ready to go and scale is speculative. They don't have any physical models, just some tests and a theory that has already been challenged by the physics community. It will take a while to go through all the published data, but the Microsoft quantum computer could be decades, not years, in the future, if ever.
OpenAI's search for profit is a risk
Life, James Hein, Published on 26/02/2025
» Is Sam Altman potentially the most dangerous person on the planet? An interesting question. Sam Altman is the CEO of OpenAI, the company that made the AI that everyone knows as ChatGPT. The original aim of OpenAI back in the day, when Elon Musk was involved, was a fully open-source product that would be scrutinised and controlled by the wider population. In contrast, the focus of Altman appears to be money. OpenAI is currently looking for an injection of funds to make it a fully commercial enterprise. When that is the focus, safety is a secondary consideration and you can end up with Skynet. The current estimate for GAI or AGI (artificial general intelligence) is as soon as next year, but perhaps two to three. Readers will know my opinion on these estimates. So OpenAI may just as well now be called ClosedAI because it's all about the potential income and is really one of the potentially dangerous AI platforms available today.
What's the state of AI today?
Life, James Hein, Published on 28/08/2024
» Recently, I've talked with a few people about artificial intelligence and watched a few presentations. The gap between what some people think are AI capabilities and actual capabilities is a big one.