Showing 1 - 10 of 31
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
The hidden dangers of AI
Life, James Hein, Published on 24/09/2025
» There's going to be a lot on artificial intelligence topics this week so let's get started. For the time being, the most common way to leverage an AI product is using a prompt of some kind. To that end, you will see lots of posts on platforms declaring that they have the best god-level prompts for large language models (LLMs). A prompt is something like, "What are the top ten songs from Depeche Mode?", or "Draw me a picture of a frog on a toadstool in the style of Alice In Wonderland with vivid colours". The more detailed and nuanced the prompt, the better the desired outcome tends to be. As with everything in the computer world, there are bad actors looking to take advantage of this.
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
Can you trust search engines?
Life, James Hein, Published on 14/08/2024
» So how do conspiracy theories start and how does the internet and major search engine players contribute to them? As I type this, depending on where you are in the world, if you type "assassination attempt" in your search engine, and in particular one associated with Alphabet, the autofill options will have everything except "Trump" in the result set. You can get Kennedy, Hitler, Putin and George Wallace, but not the most prominent one so far this year that was one of those "where were you when you heard" events that some people saw in real time on their TV. The reason Alphabet offered for not giving the result was something along the lines that their policy is not to show political violence. You can of course find a plethora of political violence videos and examples from their search results, just not for this particular instance. Another example if you type "President Donald", the autofill adds Duck and Reagan but not Trump. Or if you Google Donald Trump you get a bunch of Kamala Harris results.
A new low in online scams
Life, James Hein, Published on 17/07/2024
» According to the Australia's Competition and Consumer Commission (ACCC), scammers are now targeting scam victims with fake offers to help them recover from scams. The con is to use information from those scammed in the past and approach these people with an offer to recover the funds they have lost for, of course, an up-front fee.
AI remains a beta tool for journalists
Life, James Hein, Published on 27/03/2024
» Unless stated otherwise, I do not use AI tools to write my articles. The main reason is that I enjoy the discovery and research process. I state this because apparently 45 finalists for this year's Pulitzer Prize in journalism disclosed their use of AI tools while developing their work to varying degrees. I tend to use examples from past work environments, articles on the latest technologies and other interesting reports that catch my eye. Given the latest revelations from the current crop of AI Large Language Models, if you use them without care, what you are reporting or writing about could be completely inaccurate. For the time being it's recommended you use such tools as a possible confirming source, rather than a primary one.
Predictions for 2024
Life, James Hein, Published on 03/01/2024
» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.
Who checks the fact checkers?
Life, James Hein, Published on 30/08/2023
» The information landscape has changed a great deal over the past five years. Back in the 1990s, information exchange was mostly between academics and IT people. The majority of the information was accurate and typically scientific or technical in nature. The communication was polite and debates were just that, debates. It was an inclusive community, though in some cases you were required to stick to the topic at hand. Then came the social media platforms.
7 levels of AI await humanity
Life, James Hein, Published on 02/08/2023
» This week is AI week, both to date and going forward. Some don't understand the difference between AI and AGI, the latter being artificial general intelligence, denoting a system that behaves like a human being in capabilities. So, for your amusement I've put together, with credit to the YouTube channel AI Uncovered, a description of the seven levels of AI.
Apple sets sights on VR market
Life, James Hein, Published on 21/06/2023
» The biggest announcement of the past week or two was the Apple Vision Pro VR system. There has been so much on this recently. The quick summary is -- two 4K eyepieces, no controllers required and it can replace your TV and computer monitors. I was more interested in the battery life being two hours, or if you were using them, not enough for the full Apple presentation. The price is also an amazing US$3,500 in America so out of the range of most people. One argument is that by the time you don't need to pay for a TV upgrade or new monitors it is worth the investment. My counter is if you have a four-person household that price becomes $14,000, a lot more than the cost of a new TV. Oh, and you can mostly only use it with Apple kit which really limits options.