Showing 1 - 10 of 34
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
What to expect in the year ahead
Life, James Hein, Published on 31/12/2025
» The coming year will be full of artificial intelligence, robots and a Starlink communications experience that will have many moving from their current providers. Let's dig in with my predictions for 2026.
The hidden dangers of AI
Life, James Hein, Published on 24/09/2025
» There's going to be a lot on artificial intelligence topics this week so let's get started. For the time being, the most common way to leverage an AI product is using a prompt of some kind. To that end, you will see lots of posts on platforms declaring that they have the best god-level prompts for large language models (LLMs). A prompt is something like, "What are the top ten songs from Depeche Mode?", or "Draw me a picture of a frog on a toadstool in the style of Alice In Wonderland with vivid colours". The more detailed and nuanced the prompt, the better the desired outcome tends to be. As with everything in the computer world, there are bad actors looking to take advantage of this.
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
Microsoft's quantum conundrum
Life, James Hein, Published on 12/03/2025
» If you've been keeping up with quantum computer news, you will have seen the Microsoft Marketing announcement on topological q-bits and a potential quantum computer in a few years. I was planning to write about this in some detail, but it turns out the reality may not meet the marketing. Surprising, I know, but the announcement implying Microsoft has q-bit technology ready to go and scale is speculative. They don't have any physical models, just some tests and a theory that has already been challenged by the physics community. It will take a while to go through all the published data, but the Microsoft quantum computer could be decades, not years, in the future, if ever.
Can you trust search engines?
Life, James Hein, Published on 14/08/2024
» So how do conspiracy theories start and how does the internet and major search engine players contribute to them? As I type this, depending on where you are in the world, if you type "assassination attempt" in your search engine, and in particular one associated with Alphabet, the autofill options will have everything except "Trump" in the result set. You can get Kennedy, Hitler, Putin and George Wallace, but not the most prominent one so far this year that was one of those "where were you when you heard" events that some people saw in real time on their TV. The reason Alphabet offered for not giving the result was something along the lines that their policy is not to show political violence. You can of course find a plethora of political violence videos and examples from their search results, just not for this particular instance. Another example if you type "President Donald", the autofill adds Duck and Reagan but not Trump. Or if you Google Donald Trump you get a bunch of Kamala Harris results.
AI remains a beta tool for journalists
Life, James Hein, Published on 27/03/2024
» Unless stated otherwise, I do not use AI tools to write my articles. The main reason is that I enjoy the discovery and research process. I state this because apparently 45 finalists for this year's Pulitzer Prize in journalism disclosed their use of AI tools while developing their work to varying degrees. I tend to use examples from past work environments, articles on the latest technologies and other interesting reports that catch my eye. Given the latest revelations from the current crop of AI Large Language Models, if you use them without care, what you are reporting or writing about could be completely inaccurate. For the time being it's recommended you use such tools as a possible confirming source, rather than a primary one.
Predictions for 2024
Life, James Hein, Published on 03/01/2024
» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.
AI is causing concern again
Life, James Hein, Published on 06/12/2023
» There have been two big stories in the IT world over the past couple of weeks. The biggest one concerns OpenAI and its three-day boardroom drama. In a nutshell, the board voted Sam Altman and other members out of the company. The next day, Microsoft picked them up and anyone else who wanted to head over to a new division. That same day, 700-plus employees of OpenAI signed a letter saying they would go if a rogue board member did not quit and bring Sam Altman back. On the third day, Sam was back and three board members were gone.
Who checks the fact checkers?
Life, James Hein, Published on 30/08/2023
» The information landscape has changed a great deal over the past five years. Back in the 1990s, information exchange was mostly between academics and IT people. The majority of the information was accurate and typically scientific or technical in nature. The communication was polite and debates were just that, debates. It was an inclusive community, though in some cases you were required to stick to the topic at hand. Then came the social media platforms.