Showing 1 - 10 of 36
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Beware the AI bots
Life, James Hein, Published on 04/06/2025
» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.
Imagining a world without cash
Life, James Hein, Published on 08/05/2024
» How safe are you in a purely digital economy? If you are carrying cash, someone can of course rob you, or you can lose it or give it to someone. You can also have a stash of it at home for emergencies or for buying something from a garage sale. For the most part, you retain control over any cash you manage. Electronic cash can still be stolen and your ability to spend it can be taken by someone else if your details get into the wrong hands. However, it's convenient, just tap and go, or in some cases, just wave your smartphone over a pad. While you have no idea where your money actually is, a small piece of plastic, your watch or a phone can retrieve it for you for a payment. You can even use it to get cash from a wall.
X remains an influential platform
Life, James Hein, Published on 24/04/2024
» How influential is Twitter/X? Some will remember a while back when Elon Musk gave his opinion on Disney. I won't repeat it here but it was very direct. Up until recently, Disney hadn't posted anything on X but about a week before you read this, they were back with a gold checkmark. These cost about US$10,000 (368,000 baht), which while not expensive for Disney, indicates how they see X as a platform for communicating to all those potentially interested in all things Disney. Elon Musk is still supporting people like Gina Carano in suing Disney for what they did to her and others based allegedly on their political and religious views.
Rabbit R1's AI action intrigues
Life, James Hein, Published on 31/01/2024
» A new device out of CES 2024 in Las Vegas caught my eye. At first glance, the Rabbit R1 doesn't look all that interesting. It's a US$199 (in America), orange, handheld device that looks like an old-style gaming machine of some kind about the size of a stack of Post-It notes. It comes with a 2.88-inch touchscreen, a camera, a voice command button and a 4G LTE SIM card slot for connectivity beyond Wi-Fi. This is not a smartphone and won't replace it as there are no onboard apps, it won't pair with your smartphone and it doesn't talk to application APIs like cloud service gateways.
AI is the new marketing buzzword
Life, James Hein, Published on 08/11/2023
» Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.
The new normal of AI fakes
Life, James Hein, Published on 11/10/2023
» Following on from my last article, consider the following scenario. You've grabbed enough clear speech of someone to make a good AI model of them. You write up some text, pass it through the model and verify that the result sounds exactly the same as that individual. This is a little different from the previous example because it's a text to speech model, but essentially the same as using one voice to change to another. You now take a speech or interview from that person, change one word that will essentially change the context, and process this.
Memory keeps getting cheaper and better
Life, James Hein, Published on 05/07/2023
» I recently picked up a portable 5TB drive for around US$100 (3,516 baht) and it reminded me of the time I got a 500MB internal drive for about the same price, but the difference is a thousand times the storage that can be carried with you for the same amount of money. Yes, the value of money has changed somewhat during that time so the original drive actually cost more but you get the idea, things keep getting better and the prices keep dropping. I sometimes wonder how long this will last, but for a few decades now that has been the story and it looks like it will be that way for the near future at least.
Microsoft on the naughty list again
Life, James Hein, Published on 15/03/2023
» Some of you may have already noticed, Microsoft is getting very pushy about installing Windows 11. On one of my machines, it started the process under the guise of a standard update. Softwarekeep.com has an excellent article titled "How to Cancel Windows 11 Update and Stay on Windows 10" that covers many ways to handle this. One option is to revert back to Windows 10 within 10 days of Windows 11 being installed, found here: Start menu > Settings > Windows Update > Advanced options > Recovery > Previous version of Windows. After this arbitrary 10 days, you need to do a clean Windows 10 install. I also recommend the free Windows Update Blocker, currently at version 1.7, as a way to control your Windows updates.
YouTube ramps up ads, moderation
Life, James Hein, Published on 01/03/2023
» If this was a YouTube video you would have to sit through up to 30 seconds of ads before you could even start. YouTube seems to be stepping up its advertising while at the same time providing less service. I still use it because it has things I'm interested in, like Chinese martial arts series and info on music products I like. If I'd written this using ChatGPT you would not see some of the material because the trust and safety filters on the AI product have repeatedly been found to be biased towards the US political left in the content it will return. Some people associated with ChatGPT have acknowledged this but it remains to be seen if anything will change.