Showing 1 - 10 of 22
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
Sabine has the science you're after
Life, James Hein, Published on 08/10/2025
» Sabine Hossenfelder is one of the people I regularly watch on the YouTube platform. She is a physicist but also veers into other areas such as artificial intelligence and quantum computing. For her latest video -- In Which I Lose Faith In Quantum Computing -- she makes a number of interesting observations. In short, apart from some very specific applications, quantum computing, even if it is scalable from current technology, has limited application. It also has the potential of bringing down a number of current companies highly focused on this technology, or at least some of their divisions. Artificial intelligence takes up a lot of the space that quantum computing could do well in, but for the present at least, AI does it better. The next 10 years, or less, will be important to see how both of these directions develop, or not. If you are interested at all in physics, maths and occasionally quantum computing, then Sabine Hossenfelder provides some interesting perspectives.
The hidden dangers of AI
Life, James Hein, Published on 24/09/2025
» There's going to be a lot on artificial intelligence topics this week so let's get started. For the time being, the most common way to leverage an AI product is using a prompt of some kind. To that end, you will see lots of posts on platforms declaring that they have the best god-level prompts for large language models (LLMs). A prompt is something like, "What are the top ten songs from Depeche Mode?", or "Draw me a picture of a frog on a toadstool in the style of Alice In Wonderland with vivid colours". The more detailed and nuanced the prompt, the better the desired outcome tends to be. As with everything in the computer world, there are bad actors looking to take advantage of this.
Can you trust search engines?
Life, James Hein, Published on 14/08/2024
» So how do conspiracy theories start and how does the internet and major search engine players contribute to them? As I type this, depending on where you are in the world, if you type "assassination attempt" in your search engine, and in particular one associated with Alphabet, the autofill options will have everything except "Trump" in the result set. You can get Kennedy, Hitler, Putin and George Wallace, but not the most prominent one so far this year that was one of those "where were you when you heard" events that some people saw in real time on their TV. The reason Alphabet offered for not giving the result was something along the lines that their policy is not to show political violence. You can of course find a plethora of political violence videos and examples from their search results, just not for this particular instance. Another example if you type "President Donald", the autofill adds Duck and Reagan but not Trump. Or if you Google Donald Trump you get a bunch of Kamala Harris results.
Predictions for 2024
Life, James Hein, Published on 03/01/2024
» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.
7 levels of AI await humanity
Life, James Hein, Published on 02/08/2023
» This week is AI week, both to date and going forward. Some don't understand the difference between AI and AGI, the latter being artificial general intelligence, denoting a system that behaves like a human being in capabilities. So, for your amusement I've put together, with credit to the YouTube channel AI Uncovered, a description of the seven levels of AI.
Microsoft stock booming on AI run
Life, James Hein, Published on 07/06/2023
» It's not a good time to be working for Microsoft, but it is a good time to be a shareholder or executive. Stock is up over 30%, net income is up and the CEO Satya Nadella got a nice 10% raise. Regular workers received no pay rise, or effectively a 5% pay cut due to inflation. Microsoft has rationalised it as pat and generic reasons like a "competitive environment" and the "global macroeconomic uncertainties". In reality, Microsoft is using the money to jump into the AI wave through a multibillion-dollar partnership with OpenAI.
Those pesky pixel trackers
Life, James Hein, Published on 12/10/2022
» I've written about the tracking in TikTok. I recently found out you don't need to have the app installed to be providing tracking data to this platform. The term you need to learn today is "tracking pixel".
When AI is not smart enough for the job
Life, James Hein, Published on 14/09/2022
» I was wondering what to write about this week and then I saw the Japanese Amazon story and how it relates to artificial intelligence. Labour unions in Japan have been a thing since World War II, but delivery drivers for Amazon Japan were not unionised, until recently.
Metals and energy shortage is a looming threat
Life, James Hein, Published on 20/07/2022
» I know the word rare gives it away but the world is facing a rare earth metals shortage. The Chinese are currently the largest producers of this resource and they recently cut their production by half. Turkey is another potential source but that region has been unstable for centuries. Most modern technology cannot expand further without these resources and the whole idea of ramping up renewables requires lots of them. Elon Musk has said we don't have enough in the world for all the plans of our governments and other experts agree.