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Search Result for “Central Marketing Group”

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LIFE

Marketeers have simple choices

Life, James Hein, Published on 18/02/2026

» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.

LIFE

Microsoft put on the naughty step by Aussie regulator

Life, James Hein, Published on 05/11/2025

» Microsoft has been at it again. The Competition & Consumer Commission in Australia has started a legal process against the Redmond giant for apparently misleading users of the policies for its Microsoft 365 bundle. Microsoft advised users with a Personal and Family plan that "to maintain their subscription they must accept the integration of Copilot and pay higher prices for their plan, or, alternatively, cancel their subscription".

LIFE

The hidden dangers of AI

Life, James Hein, Published on 24/09/2025

» There's going to be a lot on artificial intelligence topics this week so let's get started. For the time being, the most common way to leverage an AI product is using a prompt of some kind. To that end, you will see lots of posts on platforms declaring that they have the best god-level prompts for large language models (LLMs). A prompt is something like, "What are the top ten songs from Depeche Mode?", or "Draw me a picture of a frog on a toadstool in the style of Alice In Wonderland with vivid colours". The more detailed and nuanced the prompt, the better the desired outcome tends to be. As with everything in the computer world, there are bad actors looking to take advantage of this.

LIFE

AI will overpromise and underdeliver

Life, James Hein, Published on 27/08/2025

» Let's start with a few brief comments on the current state of artificial intelligence. Specially targeted and trained AI models are improving. These are things like detecting something in an X-ray or hunting for potential chemical candidates for a compound to attack a specific condition. Generating pictures and videos is also improving rapidly, and by the end of the year the majority of people will not be able to tell the difference between the real thing and the AI fake. Large Language Models are still unpredictable and can give false or fake answers depending on the structure of the prompts, so be careful with the answer you get from these. The current corporate buy-in for AI is well beyond what it can deliver. This is driven by marketing, not the actual state of capabilities. My prediction is there will be a lot of out-of-pocket organisations of all types disappointed by results.

LIFE

Online Safety Act is a bad joke

Life, James Hein, Published on 13/08/2025

» The UK now has their Online Safety Act (OSA) and Australia is blindly following in their footsteps. In the UK it didn't take very long for the tech aware under-18s to bypass all the rules and regain access to adult content. Think about it, if China can't completely block everything do you think the UK had any chance? There were some creative solutions but the most common was a simple Virtual Private Network (VPN). In related news, some VPN companies reported a 1,400% increase in sign-ups since the OSA came into force.

LIFE

Hey influencers, nobody likes you

Life, James Hein, Published on 30/07/2025

» I was recently at Stonehenge in the United Kingdom. Apart from the historical significance, it is a huge tourist site. As you might expect there are rules, ropes to indicate boundaries and a well-run system. Enter the Influencer. She was the classic example, with friends, attitude and the only one who crossed the ropes to get that special picture.

LIFE

The entitlement epidemic rages

Life, James Hein, Published on 16/07/2025

» I was recently at Stonehenge in the United Kingdom. Besides the historical significance, it is a huge tourist site. As you might expect, there are rules, ropes to indicate boundaries and a well-run system. Enter the influencer. She was the classic example, with friends, the attitude and the only one who crossed the ropes to get that special picture. The current set of typically self-declared influencers come with a sense of entitlement that is almost scary.

LIFE

Will Tesla's camera-only autonomy prove its mettle?

Life, James Hein, Published on 02/07/2025

» I'm still not convinced that Tesla's camera-only approach will work well in all situations. According to a quick AI search, Elon doesn't like Lidar based on "cost, complexity, and philosophical disagreement with its necessity". Other manufacturers seem to have no problem with the first two of these and I challenge his last reason. I would have thought that a combination of available technologies would give you the safest options for all circumstances.

LIFE

Beware the AI bots

Life, James Hein, Published on 04/06/2025

» I recently joined a Facebook group that supposedly represented Kat Timpf, a regular presenter on the Gutfeld! show. I posted a couple of comments and a couple of weeks later, I received a tag in social media purportedly from Dana Perino, a regular on the Fox show The Five. Initially this was a surprise. Why would a famous TV star want to chat with me? After a few chats, it became obvious something was off. The tag name in Messenger was just Dana Perino but the conversation had a few structural errors, not something a former press secretary would make.

LIFE

LLMs are left-leaning models

Life, James Hein, Published on 07/05/2025

» A while back I wrote about the political bias in Large Language Models (LLMs). Since then the models have evolved and David Rozado has conducted more recent tests based on four of the popular political orientation tests. Using the Political Compass, Political Spectrum, Political Correctness and Eysenck tests, he worked with xAI Grok 3 beta, Google's Gemini 2.5 pro, Deepseek V3, OpenAI GPT 4.1 and Meta's Llama 4 Maverick. In all but one of the tests Grok 3 was closest to the centre, and on average was the clear leader. All the models were still located in the Left Libertarian quadrant, with Grok just sneaking into a more Conservative area with the Eysenck test. These tests are of course but one way to measure the political leanings of any LLM. Overall however, it does still indicate the left-leaning bias in all models tested so far. If you want to see more details, you can visit David Rozado's substack.