Showing 1 - 10 of 19
Marketeers have simple choices
Life, James Hein, Published on 18/02/2026
» If you use a mobile phone for playing any games, then typically along with that comes all of the advertisements and marketing presentations. First however, there is the "free download", this means you can download it for free, install and run it. After that, things may not be free at all. This is to be expected as advertising is one of the few ways to make any income from the games being played by millions of people across the planet.
What to expect in the year ahead
Life, James Hein, Published on 31/12/2025
» The coming year will be full of artificial intelligence, robots and a Starlink communications experience that will have many moving from their current providers. Let's dig in with my predictions for 2026.
A new low in online scams
Life, James Hein, Published on 17/07/2024
» According to the Australia's Competition and Consumer Commission (ACCC), scammers are now targeting scam victims with fake offers to help them recover from scams. The con is to use information from those scammed in the past and approach these people with an offer to recover the funds they have lost for, of course, an up-front fee.
X remains an influential platform
Life, James Hein, Published on 24/04/2024
» How influential is Twitter/X? Some will remember a while back when Elon Musk gave his opinion on Disney. I won't repeat it here but it was very direct. Up until recently, Disney hadn't posted anything on X but about a week before you read this, they were back with a gold checkmark. These cost about US$10,000 (368,000 baht), which while not expensive for Disney, indicates how they see X as a platform for communicating to all those potentially interested in all things Disney. Elon Musk is still supporting people like Gina Carano in suing Disney for what they did to her and others based allegedly on their political and religious views.
Latest AI reveals its bias yet again
Life, James Hein, Published on 13/03/2024
» Google's latest version of AI, once Bard but now called Gemini, is yet another indication of how biased the current batch of AI platforms are. I was going to include a bunch of examples but this has received so much coverage that everyone should have seen it by now. Basically, the product offers anything but a white-skinned person in requested pictures. This gave rise to some short-lived pub games. Many found this amusing but after a while it became obvious that Google has shut Gemini down for re-education.
Rabbit R1's AI action intrigues
Life, James Hein, Published on 31/01/2024
» A new device out of CES 2024 in Las Vegas caught my eye. At first glance, the Rabbit R1 doesn't look all that interesting. It's a US$199 (in America), orange, handheld device that looks like an old-style gaming machine of some kind about the size of a stack of Post-It notes. It comes with a 2.88-inch touchscreen, a camera, a voice command button and a 4G LTE SIM card slot for connectivity beyond Wi-Fi. This is not a smartphone and won't replace it as there are no onboard apps, it won't pair with your smartphone and it doesn't talk to application APIs like cloud service gateways.
Graphene semiconductors mark new start
Life, James Hein, Published on 17/01/2024
» We have just started 2024 and there are already exciting announcements. The clever people at Georgia Tech in Atlanta have built the first scalable semiconductor using a graphene base. Graphene, a wonder product, is not a scalable semiconductor on its own, so they bonded silicon carbide, or what we call carborundum, to a layer of graphene creating the necessary bandgap to have a working switch. A switch means binary and from there they can make wafers like those currently used in the chip manufacturing process to make CPUs and other devices.
Predictions for 2024
Life, James Hein, Published on 03/01/2024
» I hope you all had a great holiday break and are ready to dive into whatever 2024 brings us. Once again I will try and guess what we will see this year. The first one is easy, a bigger focus on artificial intelligence and even more marketing using the term AI. I wonder if we will see Turbo-AI appear. There will be more funds diverted to the growth of AI in many of the major manufacturers. I'm not convinced we will reach General AI this year but it is a possibility.
AI is the new marketing buzzword
Life, James Hein, Published on 08/11/2023
» Some readers will remember back a decade or three when the big term was "turbo". Everything was turbo something. Turbo speed, turbo clearing, turbo graphics and so on. Today, the equivalent term is AI. I saw an advertisement recently for glasses described as AI technology that adapts to your sight. It was a regular lens with some design elements, perhaps from an AI, perhaps not, with claims of predictive focus. Rubbish. There was no inherent active or dynamic AI technology in the lenses to back up this claim and I don't think such a technology at that level is even available at any price in the current time. The same goes for many other claims preceded or appended by the AI moniker. Like turbo, it is the current marketing buzzword and since many don't understand it and what the current engineering and technological limitations are in 2023, it has become part of the mindscape.
The new normal of AI fakes
Life, James Hein, Published on 11/10/2023
» Following on from my last article, consider the following scenario. You've grabbed enough clear speech of someone to make a good AI model of them. You write up some text, pass it through the model and verify that the result sounds exactly the same as that individual. This is a little different from the previous example because it's a text to speech model, but essentially the same as using one voice to change to another. You now take a speech or interview from that person, change one word that will essentially change the context, and process this.