Showing 1 - 3 of 3
Communities are the new brand currency
Life, Niki Chatikavanij, Published on 28/03/2026
» People are gravitating towards communities. Whether this is a shared love or appreciation for trendy, aesthetically appealing racquet sports, or teaming up for intense Hyrox competitions, there's a shift happening across cultural touchpoints.
Comforts of a Hyrox race in a chaotic world
Life, Niki Chatikavanij, Published on 14/03/2026
» It feels like the whole of Bangkok is preparing and gearing up for Hyrox, a cult-like indoor fitness competition taking place from March 20-22 at BITEC in Bangna. Your acquaintances, friends and even a couple of colleagues from work are likely set to participate in this gruelling day of endurance, cardio and a whole lot of other things that seem too exhausting to consider paying for.
In pursuit of the good life
Life, Niki Chatikavanij, Published on 04/10/2025
» Several weeks ago, a thoughtful Facebook post by renowned Thai author and thought leader Roundfinger went viral. His thoughts on "longevity" sparked engagement and discussion. He observed that achieving longevity is increasingly becoming costly, both in terms of money and time, and there's an increasing pressure to spend on health and to showcase one's healthiness through metrics and productive morning rituals.