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Communities are the new brand currency
Life, Niki Chatikavanij, Published on 28/03/2026
» People are gravitating towards communities. Whether this is a shared love or appreciation for trendy, aesthetically appealing racquet sports, or teaming up for intense Hyrox competitions, there's a shift happening across cultural touchpoints.
Comforts of a Hyrox race in a chaotic world
Life, Niki Chatikavanij, Published on 14/03/2026
» It feels like the whole of Bangkok is preparing and gearing up for Hyrox, a cult-like indoor fitness competition taking place from March 20-22 at BITEC in Bangna. Your acquaintances, friends and even a couple of colleagues from work are likely set to participate in this gruelling day of endurance, cardio and a whole lot of other things that seem too exhausting to consider paying for.