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Communities are the new brand currency
Life, Niki Chatikavanij, Published on 28/03/2026
» People are gravitating towards communities. Whether this is a shared love or appreciation for trendy, aesthetically appealing racquet sports, or teaming up for intense Hyrox competitions, there's a shift happening across cultural touchpoints.
In pursuit of the good life
Life, Niki Chatikavanij, Published on 04/10/2025
» Several weeks ago, a thoughtful Facebook post by renowned Thai author and thought leader Roundfinger went viral. His thoughts on "longevity" sparked engagement and discussion. He observed that achieving longevity is increasingly becoming costly, both in terms of money and time, and there's an increasing pressure to spend on health and to showcase one's healthiness through metrics and productive morning rituals.