Showing 1 - 10 of 111
Loyalty a challenge among Gen Z employees
Business, Suchit Leesa-nguansuk, Published on 03/02/2026
» Over 50% of Thai Gen Z professionals are expected to leave their employer after only 1-2 years, according to global talent partner Robert Walters.
Jaymart, Singer eye larger slice of B100bn smartphone market
Business, Suchit Leesa-nguansuk, Published on 30/01/2026
» Despite economic headwinds, Jaymart Mobile Co Ltd has continued to expand its branch network to increase coverage, while Singer Thailand is placing greater emphasis on smartphone loans, with both aiming to grow their share of Thailand's 100-billion-baht smartphone market.
Thai telecom firms woo creators
Business, Suchit Leesa-nguansuk, Published on 27/12/2025
» Telecom operators are stepping up efforts to capture future customers with the launch of hubs at Siam Square.
Thais idealise the past amid hardships of 2025
Suchit Leesa-nguansuk, Published on 11/12/2025
» Corruption, poverty and military conflict rank among the top concerns for Thais in the second half of the year, while recession fears continue to restrain spending, and hacking for fraudulent or espionage purposes is viewed as a severe risk, with Thailand recording the highest level of concern globally, according to market research company Ipsos.
Google Thailand sets out plan to focus on AI
Business, Suchit Leesa-nguansuk, Published on 09/12/2025
» The new head of Google Thailand has unveiled a strategic blueprint centred on artificial intelligence (AI) integration, continued investment in its infrastructure and upskill programmes, and empowering small and medium-sized enterprises (SMEs) to become global exporters.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Digital reciprocity on the horizon
Business, Suchit Leesa-nguansuk, Published on 28/10/2025
» The US-Thailand framework for an agreement on reciprocal trade is expected to establish a robust foundation for digital reciprocity, empowering American investments in Thailand -- including strategic data centre deployments.
Coursera slashes prices as AI demand grows
Business, Suchit Leesa-nguansuk, Published on 08/10/2025
» Coursera, an online learning platform, is introducing a regionally localised pricing model that lowers course prices in Thailand by up to 40%.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.