Showing 1 - 10 of 139
Thai telecom firms woo creators
Business, Suchit Leesa-nguansuk, Published on 27/12/2025
» Telecom operators are stepping up efforts to capture future customers with the launch of hubs at Siam Square.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Thai unicorn head honchos cut to the chase
Business, Suchit Leesa-nguansuk, Published on 22/08/2025
» Thailand’s three unicorns — Bitkub Capital Group Holdings, Flash Express and Line Man Wongnai — are entering a transformative phase as they gear up for initial public offerings (IPO) and aim to become part of the country’s critical infrastructure.
TikTok touts $2bn of online safety and trust measures
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» TikTok is investing US$2 billion globally each year on trust and safety measures, while it unveils new features to enhance platform security, family well-being, and creator empowerment.
Unesco urges Asean unity to build AI capabilities
Business, Suchit Leesa-nguansuk, Published on 12/07/2025
» Computing capacity, data interoperability and policy harmonisation are critical pillars of Asean regional collaboration when building artificial intelligence (AI) capabilities, according to Unesco.
Younger Thais grapple with cost of living
Business, Suchit Leesa-nguansuk, Published on 05/06/2025
» Gen Y and Gen Z in Thailand are concerned about the cost of living, and they use generative artificial intelligence (GenAI) more than the global average, according to the Deloitte Global 2025 Gen Z and Millennial survey.
Online worlds offer gateway to youth
Business, Suchit Leesa-nguansuk, Published on 12/05/2025
» Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the attention economy.
Billions pour in for local data centres
Business, Suchit Leesa-nguansuk, Published on 20/03/2025
» International data centre firms are continuing to invest in Thailand with applications valued at a minimum of 100 billion baht, mainly from existing players expanding their capacities, according to the Board of Investment (BoI).