Showing 1 - 10 of 76
E-commerce growth eases as brands rethink operating models
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.
Shopee harnesses AI to fuel digital growth in Thailand
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Shopee, the e-commerce platform that mainly operates in Southeast Asia, is continuing its investment in Thailand while launching new strategies for growth.
Lazada joins YouTube scheme
Business, Suchit Leesa-nguansuk, Published on 08/11/2025
» YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Online food delivery apps compete over stimulus discounts
Business, Suchit Leesa-nguansuk, Published on 21/10/2025
» Thailand's online food delivery war is expected to be reignited as Grab has launched new promotional campaigns and offered to cut its gross profit (GP) fee to 7–9% for merchants in response to the "Khon La Khrueng Plus" co-payment scheme.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Online complaints surge by 20% as threats spread
Business, Suchit Leesa-nguansuk, Published on 18/09/2025
» The Electronic Transactions Development Agency (Etda) has reported a sharp rise in online complaints during the first eight months of 2025, with more than 27,000 cases filed, an increase of 20.1% year-on-year.
Thinking Machines, OpenAI form regional partnership
Business, Suchit Leesa-nguansuk, Published on 08/09/2025
» Artificial intelligence (AI) consultancy Thinking Machines Data Science has partnered with OpenAI to accelerate enterprise AI adoption across Asia-Pacific.
YouTube Shopping, Shopee tie-up thriving
Business, Suchit Leesa-nguansuk, Published on 21/08/2025
» Thailand's e-commerce sector continues to grow due to intensifying market competition, fuelled by rising video commerce and competition in providing faster delivery times.
Thai deal targets growth of domestic chip design
Business, Suchit Leesa-nguansuk, Published on 16/08/2025
» The Thai Embedded Systems Association (TESA) recently signed a memorandum of understanding (MoU) with global chip design software firm Synopsys as it works to build domestic chip design capabilities.