Showing 1 - 10 of 44
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Survey identifies rapid shifts in market
Business, Suchit Leesa-nguansuk, Published on 16/12/2025
» Thailand's labour market is rapidly shifting, with 90% of employers now seeking candidates with artificial intelligence (AI) skills and 93% requiring strong English communication, according to a survey by Mahidol University International College (MUIC).
Report declares Thai digital economy still robust
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Despite macroeconomic headwinds, weak domestic consumption and rising household debt, Thailand’s digital economy remains resilient.
Digital reciprocity on the horizon
Business, Suchit Leesa-nguansuk, Published on 28/10/2025
» The US-Thailand framework for an agreement on reciprocal trade is expected to establish a robust foundation for digital reciprocity, empowering American investments in Thailand -- including strategic data centre deployments.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Seminar: Mindset rejig key to transforming growth
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Leveraging technology, longevity tourism, and a new mindset seeking challenges are key for Thailand to reinvent its economic growth, according to the KBTG Techtopia 2025 seminar.
Economic pessimism high in Thailand
Business, Suchit Leesa-nguansuk, Published on 10/09/2025
» Within Asia-Pacific, Thailand stands out for a high level of economic pessimism and financial strain, with 71% of survey respondents suggesting the economy is struggling.
Line Man Wongnai diversifies to beauty
Business, Suchit Leesa-nguansuk, Published on 09/09/2025
» Line Man Wongnai has diversified into a new frontier -- the beauty and wellness industry -- through its recent acquisition of JERA Cloud, tapping a market worth close to 100 billion baht, while it also plans to expand into on-demand beauty services, retail and tutoring in the future.
Synnex sinks B50m into building new warehouse
Business, Suchit Leesa-nguansuk, Published on 05/06/2025
» Despite economic headwinds, SET-listed IT product distributor Synnex (Thailand) is investing 50 million baht in a new warehouse and plans to showcase technology solutions to sustain its growth trajectory.