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BUSINESS

E-commerce growth eases as brands rethink operating models

Business, Suchit Leesa-nguansuk, Published on 22/01/2026

» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.

BUSINESS

Brutal e-commerce war forces NocNoc to close

Suchit Leesa-nguansuk, Published on 09/01/2026

» The closure of NocNoc, the last remaining major Thai-owned e‑marketplace, underscores the tough nature of the e‑commerce industry, which demands scale and rapid growth.

BUSINESS

Google Thailand sets out plan to focus on AI

Business, Suchit Leesa-nguansuk, Published on 09/12/2025

» The new head of Google Thailand has unveiled a strategic blueprint centred on artificial intelligence (AI) integration, continued investment in its infrastructure and upskill programmes, and empowering small and medium-sized enterprises (SMEs) to become global exporters.

BUSINESS

Online complaints surge by 20% as threats spread

Business, Suchit Leesa-nguansuk, Published on 18/09/2025

» The Electronic Transactions Development Agency (Etda) has reported a sharp rise in online complaints during the first eight months of 2025, with more than 27,000 cases filed, an increase of 20.1% year-on-year.

BUSINESS

Proposal for additional data centres in the provinces

Business, Suchit Leesa-nguansuk, Published on 22/05/2025

» Expanding data centres beyond Bangkok, enhancing mobile broadband performance, and strengthening network connectivity through internet exchange points are crucial for improving Thailand's internet resilience and establishing it as a regional data centre hub.

BUSINESS

Call for national e-marketplace

Business, Suchit Leesa-nguansuk, Published on 15/05/2025

» E-commerce leaders are proposing the government establish a national e-marketplace as an alternative for local small and medium-sized enterprises (SMEs) to promote their products and services.

BUSINESS

Public favoured voice calls after quake

Business, Suchit Leesa-nguansuk, Published on 02/04/2025

» True Corporation reported a significant surge in voice and data usage on its network during the massive earthquake last week, offering insights on emergency communication usage.

BUSINESS

Priceza highlights latest e-commerce trends

Business, Suchit Leesa-nguansuk, Published on 22/01/2025

» The e-commerce sector this year is expected to experience fiercer competition, the rise of affiliate commerce and faster delivery service, according to Priceza's five e-commerce trends for 2025.

BUSINESS

HP campaign targets youth, SMEs

Business, Suchit Leesa-nguansuk, Published on 17/12/2024

» HP Inc (Thailand) is aggressively targeting the growing smart tank printer segment, focusing on small and medium-sized enterprises (SMEs) as well as younger consumers.

BUSINESS

Marketers turn to AI

Business, Suchit Leesa-nguansuk, Published on 28/10/2024

» Technology, particularly artificial intelligence (AI), is revolutionising the ways brands engage with consumers, while marketing psychology is expected to play a more significant role in shaping buyer decisions, say digital agencies and marketing technology and data analysts.