Showing 1 - 4 of 4
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
Arincare manages to secure B135m in Series B funding
Business, Suchit Leesa-nguansuk, Published on 06/01/2023
» Arincare, a startup providing a pharmacy management platform, has secured around 135 million baht in its latest Series B funding round, through investments made by Chularat Hospital Group (CHG) Plc and PTG Energy Plc.
Fashion tops online retail ranking in shopping survey
Business, Suchit Leesa-nguansuk, Published on 18/04/2022
» Fashion products top the most popular online shopping items in Thailand, while many industries are gravitating towards digital channels to boost sales, particularly grocery and electric appliances, according to a recent survey by market research firm Nielsen.