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BUSINESS

Parties tout digital tech in poll campaigns

Business, Suchit Leesa-nguansuk, Published on 20/01/2026

» As many political parties' election campaigns highlight the use of digital technologies such as artificial intelligence (AI) to help revitalise Thailand, IT pundits suggest that such populist AI policies should be implemented carefully and that more needs to be done to ensure the country's sustainable digital future.

BUSINESS

State earns weak marks for messaging during tension

Business, Suchit Leesa-nguansuk, Published on 31/07/2025

» Social media platforms in Thailand recorded 2.6 million messages in July about Thailand-Cambodia border tensions, with Facebook, YouTube and X, formerly called Twitter, the top three channels. 

BUSINESS

Businesses urged to intensify push to tackle climate change

Business, Suchit Leesa-nguansuk, Published on 06/07/2023

» Businesses need to accelerate their existing adoption of digitisation, electrification and automation in an effort to curb climate change and gear towards sustainability. All these processes would prove that they would be able to compensate businesses and even generate profits, according to France-based industrial technology company Schneider Electric.

BUSINESS

Shopee upbeat on e-commerce

Business, Suchit Leesa-nguansuk, Published on 05/03/2022

» Shopee, an e-commerce platform in Southeast Asia and Taiwan, is forecasting growth in Thailand's e-commerce market based on an expansion in the user base and intense marketing and promotions to help boost purchasing power amid a sluggish economy.

LIFE

Samsung touts AI appliances

Business, Suchit Leesa-nguansuk, Published on 13/01/2021

» South Korean tech giant Samsung Electronics is gearing up for artificial intelligence (AI) adoption in home appliances to create a personalised experience for customers.

LIFE

A more efficient home life?

Business, Suchit Leesa-nguansuk, Published on 09/11/2020

» Enthusiasm for smart homes has penetrated the property sector the past few years, though it's mainly focused on high-end real estate because the prices of connected home appliances remain high.

BUSINESS

Xiaomi taps furniture opportunity

Business, Suchit Leesa-nguansuk, Published on 16/09/2020

» Thai furniture brand Modernform has partnered with Chinese tech giant Xiaomi to co-create innovative furniture under the Modernform x Xiaomi brand, capitalising on the smart home trend and offsetting a decline in the office furniture market as remote work gains traction.