Showing 1 - 10 of 132
Parties tout digital tech in poll campaigns
Business, Suchit Leesa-nguansuk, Published on 20/01/2026
» As many political parties' election campaigns highlight the use of digital technologies such as artificial intelligence (AI) to help revitalise Thailand, IT pundits suggest that such populist AI policies should be implemented carefully and that more needs to be done to ensure the country's sustainable digital future.
Line Man Wongnai banks on co-pay lift
Business, Suchit Leesa-nguansuk, Published on 05/11/2025
» Online food delivery platform Line Man Wongnai has high hopes for the "Khon La Khrueng Plus" co-payment scheme to attract millions of new users, increasing its sales by 20-30%.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
YouTube Shopping, Shopee tie-up thriving
Business, Suchit Leesa-nguansuk, Published on 21/08/2025
» Thailand's e-commerce sector continues to grow due to intensifying market competition, fuelled by rising video commerce and competition in providing faster delivery times.
NCSA boosts cyber defence amid rising border tensions
Suchit Leesa-nguansuk, Published on 24/07/2025
» The National Cyber Security Agency (NCSA) is reinforcing the resilience of critical infrastructure in preparation for potential cyberattacks, while the Electronic Transactions Development Agency (ETDA) has warned against artificial intelligence-generated deepfakes in information warfare—particularly amid escalating tensions at the Thailand-Cambodia border.
YouTube targets Southeast Asia as viewer numbers spike
Suchit Leesa-nguansuk, Published on 05/06/2025
» YouTube says it has a strong growth trajectory in Southeast Asia, with 7,600 channels in the region claiming at least 1 million subscribers each.
Lower growth in Thai ad spending predicted
Suchit Leesa-nguansuk, Published on 07/05/2025
» The digital media agency Media Intelligence Group (MI) has revised down its growth forecast for advertising and marketing spending in Thailand this year to 2.2%, representing 87.6 billion baht in total spending, from an earlier projection of 4.5% growth, citing unfavourable economic conditions.
Women urged to step up and lead Thai workplaces
Business, Suchit Leesa-nguansuk, Published on 07/03/2025
» Women can become leaders by advocating for themselves and daring to dream, while businesses should not focus on gender equality ratios, but rather create a practical culture of diversity, say technology pioneers.
Line outlines 'life platform' roadmap
Business, Suchit Leesa-nguansuk, Published on 05/03/2025
» Line Thailand has unveiled its new services and technology roadmap in a move to go beyond being a communication platform to become a "life platform".
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.