Showing 1 - 10 of 216
Chat commerce gains ground
Business, Suchit Leesa-nguansuk, Published on 12/03/2026
» Artificial intelligence (AI)-powered conversational commerce is intensifying in Thailand as major platforms such as Meta and Line step up efforts to support local small and medium-sized enterprises (SMEs).
Council seeks to keep Thai digital data safe
Business, Suchit Leesa-nguansuk, Published on 04/03/2026
» Thailand urgently needs to develop digital data sovereignty under Thai jurisdiction, while prioritising the use of more locally developed artificial intelligence (AI) and software, according to the Digital Council of Thailand (DCT).
Lazada rides trade-up trend in Thai market
Business, Suchit Leesa-nguansuk, Published on 26/02/2026
» Lazada Thailand is shifting its strategy to "confidence commerce", prioritising trust and reliability over price or delivery speed.
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Levelling the e-commerce playing field
Business, Suchit Leesa-nguansuk, Published on 14/02/2026
» The Trade Competition Commission of Thailand (TCCT) has issued new guidelines for the Trade Competition Act of 2017, expected to be published in the Royal Gazette next month, aiming to curb unfair trade practices and prevent monopolistic behaviour in multi-sided platform businesses, with a focus on e-commerce.
Call for bonfire of digital rules to assist private tech sector
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Political parties should step back from the concept of the government building and operating digital platforms by themselves to maintain digital sovereignty, instead focusing on clearing regulatory roadblocks and providing incentives to local platforms to increase their competitiveness, say tech leaders.
E-commerce growth eases as brands rethink operating models
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.
Line Man Wongnai assists flooded firms
Business, Suchit Leesa-nguansuk, Published on 08/01/2026
» The food delivery platform Line Man Wongnai is working with local communities to help food merchants in Hat Yai resume their activities after the recent devastating flood.
Call for digital rejig to unlock full benefits of AI
Business, Suchit Leesa-nguansuk, Published on 30/12/2025
» Thailand needs to address structural bottlenecks to improve its digital competitiveness, create innovation and fully leverage the benefits of artificial intelligence (AI).
Leaders make dive into political scrum
Business, Suchit Leesa-nguansuk, Published on 19/12/2025
» A wave of tech pioneers have jumped into politics as political parties look to leverage their technology policies to woo voters in the upcoming election.