Showing 1 - 10 of 84
E-commerce growth eases as brands rethink operating models
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.
Lazada joins YouTube scheme
Business, Suchit Leesa-nguansuk, Published on 08/11/2025
» YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Call for focus on impactful AI
Business, Suchit Leesa-nguansuk, Published on 23/10/2025
» Thailand should widely apply artificial intelligence (AI) to create a real impact rather than focusing solely on attracting investment in AI-ready data centres to drive economic growth and increase equality, according to leading economists and technology providers.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Push for more Thai robotics certification
Business, Suchit Leesa-nguansuk, Published on 16/10/2025
» The National Science and Technology Development Agency (NSTDA) has joined forces with the National Broadcasting and Telecommunications Commission (NBTC) to promote the certification of local Internet of Things (IoT) and service robotics industries with the former's P-mark label.
Local medical sector eager to become global innovator
Business, Suchit Leesa-nguansuk, Published on 01/09/2025
» Thailand's healthcare sector is embarking on a transformative journey to become a global innovator, aiming to develop its own advanced technologies, according to a recent seminar.
AI now a key feature of everyday life in Thailand
Business, Suchit Leesa-nguansuk, Published on 19/08/2025
» Some 91% of Thai internet users now use artificial intelligence (AI) in their daily lives, up from 77% in 2024, reflecting how AI has become an "invisible" part of everyday life.
Thai deal targets growth of domestic chip design
Business, Suchit Leesa-nguansuk, Published on 16/08/2025
» The Thai Embedded Systems Association (TESA) recently signed a memorandum of understanding (MoU) with global chip design software firm Synopsys as it works to build domestic chip design capabilities.
Exporters urged to utilise B2B platforms
Business, Suchit Leesa-nguansuk, Published on 24/07/2025
» Thai exporters should enter online business-to-business (B2B) platforms to capitalise on the dynamics of global buyers seeking new sources of suppliers amid global trade uncertainty.