Showing 1 - 10 of 20
TikTok touts $2bn of online safety and trust measures
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» TikTok is investing US$2 billion globally each year on trust and safety measures, while it unveils new features to enhance platform security, family well-being, and creator empowerment.
Ad spending in 2023 to grow by only 2.5%
Business, Suchit Leesa-nguansuk, Published on 30/08/2023
» Media spending in 2023 is expected to grow by only 2.5%, lower than the previous forecast of 5% growth, as advertisers tighten their budgets amid lower consumer purchasing power, according to leading creative agency Media Intelligence.
BEC World aiming to be a premier content provider
Business, Suchit Leesa-nguansuk, Published on 08/06/2023
» SET-listed BEC World, the operator of Channel 3, is aiming to become a leading content provider and boost revenue in its existing digital content platform business and global content licensing business.
Media spending set to hit B85.7bn in 2023
Business, Suchit Leesa-nguansuk, Published on 21/12/2022
» Media spending is predicted to grow 4.2% to 85.7 billion baht in 2023, slower than the 8.1% surge forecast for 2022, because of the projection for economic turbulence next year, says Media Intelligence Group (MI), a media planning and creative agency.
Aid schemes top Thai Google searches
Business, Suchit Leesa-nguansuk, Published on 09/12/2021
» Thais have paid attention to the government's Covid-19 assistance schemes as three of the top 10 Google searches in the country this year were linked to such programmes, according to Google Thailand.
Facebook video boom lures firms
Business, Suchit Leesa-nguansuk, Published on 20/11/2021
» With 70% of Thais viewing videos on Facebook's Watch feature every month, businesses are being encouraged to tap the market and get creators and publishers involved, according to the platform's rebranded parent company Meta.
Virtual influencers emerge as key force
Business, Suchit Leesa-nguansuk, Published on 19/10/2021
» The rising number of content creators and a broad variety of niche markets are driving influencer marketing in Thailand while virtual influencers have emerged as another force that blurs the line between the physical and virtual worlds.
Pomelo eyes funds to drive expansion
Business, Suchit Leesa-nguansuk, Published on 25/06/2021
» Pomelo, an Asean fashion e-commerce startup, is seeking funding through either a Series D round or listing on the stock exchange to propel its business expansion.
BEC invests in news, content for growth
Business, Suchit Leesa-nguansuk, Published on 29/05/2021
» SET-listed BEC World, the operator of Channel 3, is hoping for a business turnaround this year, supported by rejigged news programmes as it offers content for over-the-top (OTT) platforms and other countries via licensing, production of original series and increasing the subscription base of its CH3 Plus app.
Media spending rally under threat
Business, Suchit Leesa-nguansuk, Published on 23/04/2021
» The fresh wave of the pandemic is threatening the recovery of Thailand's media spending this year, possibly reducing projected double-digit growth to flat growth in the worst-case scenario and a 4% increase in the best case, says Media Intelligence (MI), a media planning and creative agency.