Showing 1 - 10 of 97
Digital tech seen key under new government
Business, Suchit Leesa-nguansuk, Published on 10/02/2026
» The public sector under the new government is expected to accelerate the adoption of cloud and artificial intelligence (AI) technology to bridge its legacy bureaucratic systems with advanced digital technology.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
Shopee harnesses AI to fuel digital growth in Thailand
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Shopee, the e-commerce platform that mainly operates in Southeast Asia, is continuing its investment in Thailand while launching new strategies for growth.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Proposal for additional data centres in the provinces
Business, Suchit Leesa-nguansuk, Published on 22/05/2025
» Expanding data centres beyond Bangkok, enhancing mobile broadband performance, and strengthening network connectivity through internet exchange points are crucial for improving Thailand's internet resilience and establishing it as a regional data centre hub.
Data centre co-location market to hit $652m by 2029
Business, Suchit Leesa-nguansuk, Published on 28/04/2025
» Thailand's data centre co-location market has a projected value of US$652 million by 2029, driven by demand for greater processing power to handle artificial intelligence (AI) workloads, says ST Telemedia Global Data Centres (STT GDC).
Thailand fights for e-commerce crown
Business, Suchit Leesa-nguansuk, Published on 08/04/2025
» Despite challenges from a trade war and an unfavourable global economy, embracing artificial intelligence (AI) and optimising logistics costs with multimodal transport can help Thailand become a hub of cross-border e-commerce, according to online entrepreneurs.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.