Showing 1 - 10 of 51
Call for digital rejig to unlock full benefits of AI
Business, Suchit Leesa-nguansuk, Published on 30/12/2025
» Thailand needs to address structural bottlenecks to improve its digital competitiveness, create innovation and fully leverage the benefits of artificial intelligence (AI).
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
True offers its suppliers green financing scheme
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» True Corporation Plc is the first telecom firm in Asia to launch a green financing programme, allowing its suppliers to access funding as part of its commitment to achieving net zero emissions by 2050.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Online sellers hit by large increases in fees
Business, Suchit Leesa-nguansuk, Published on 30/09/2025
» Shopee, Lazada and TikTok Shop have all raised their sales transaction fees and introduced additional service charges, leading to higher costs for merchants.
New iPhones expected to spur Thai spending
Business, Suchit Leesa-nguansuk, Published on 10/09/2025
» The new iPhone 17 series is expected to increase local consumer spending as users upgrade their premium smartphones, while a stronger baht and a fresh design will help spur sales, say industry analysts and IT retailers.
Thailand on course to become regional AI hub
Business, Suchit Leesa-nguansuk, Published on 24/06/2025
» Thailand is positioning itself as a regional artificial intelligence (AI) powerhouse by prioritising the development of small language models (SLMs) to serve specific sectors and expand the use of AI applications across industries.
Lower growth in Thai ad spending predicted
Suchit Leesa-nguansuk, Published on 07/05/2025
» The digital media agency Media Intelligence Group (MI) has revised down its growth forecast for advertising and marketing spending in Thailand this year to 2.2%, representing 87.6 billion baht in total spending, from an earlier projection of 4.5% growth, citing unfavourable economic conditions.
Alliance looks to AI data platform to boost healthcare sector
Business, Suchit Leesa-nguansuk, Published on 22/04/2025
» The National Electronics and Computer Technology Center (Nectec), the Department of Medical Services and Mahidol University and alliances have introduced a Medical AI Data Platform for data sharing and building artificial intelligence (AI) models to assist physicians in making a diagnosis.