Showing 1 - 10 of 172
Chat commerce takes off on Line
Business, Suchit Leesa-nguansuk, Published on 11/03/2026
» Line Thailand is seeing rapid uptake of "chat commerce" among small and medium-sized enterprises (SMEs) as businesses seek to diversify sales channels and reduce reliance on e-marketplaces as they raise commission fees.
Report declares Thai digital economy still robust
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Despite macroeconomic headwinds, weak domestic consumption and rising household debt, Thailand’s digital economy remains resilient.
Google launches AI initiative in Thailand
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Google Cloud has launched the PanyaThAI flagship transformation programme to fast‑track Thailand's adoption of agentic artificial intelligence (AI) to drive the AI economy.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
New DES minister urged to prioritise AI
Business, Suchit Leesa-nguansuk, Published on 23/09/2025
» Three major industry organisations are urging Chaichanok Chidchob, the incoming digital economy and society (DES) minister, to prioritise the national artificial intelligence (AI) policy and sovereign technology development.
AI key to revamping disaster management
Business, Suchit Leesa-nguansuk, Published on 09/07/2025
» Dual-use infrastructure, artificial intelligence (AI)-powered risk analysis, and community empowerment are the key components needed to drive disaster resilience in an era of mounting climate uncertainty.
Thai games market set to grow in 2025 despite challenges
Business, Suchit Leesa-nguansuk, Published on 17/04/2025
» The value of Thailand's computer gaming market is projected to reach 36.1 billion baht this year, up 1.6% from 2024, driven by an increasing number of players, new launches, and promotional campaigns by game service providers.
Lazada highlights rise of 'She Economy'
Business, Suchit Leesa-nguansuk, Published on 03/03/2025
» Lazada Thailand sees the rise of a "She Economy" from increasing spending among female shoppers and more women entrepreneurs shaping the next wave of e-commerce.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Sea optimistic on prospects for soft power
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Thailand can harness soft power to lift its economy, particularly through brands and content exports, according to Maneerut Anulomsombut, chief executive of Sea (Thailand).