Showing 1 - 10 of 628
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
Thai e-commerce pioneers want tighter import restrictions
Business, Suchit Leesa-nguansuk, Published on 06/11/2025
» E-commerce pioneers have proposed that Thailand adopt Indonesia’s model of prohibiting sales of imported products priced less than US$100 on online platforms, aiming to safeguard local producers and raise imported product standards.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Call for focus on impactful AI
Business, Suchit Leesa-nguansuk, Published on 23/10/2025
» Thailand should widely apply artificial intelligence (AI) to create a real impact rather than focusing solely on attracting investment in AI-ready data centres to drive economic growth and increase equality, according to leading economists and technology providers.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
True offers its suppliers green financing scheme
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» True Corporation Plc is the first telecom firm in Asia to launch a green financing programme, allowing its suppliers to access funding as part of its commitment to achieving net zero emissions by 2050.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
Push for more Thai robotics certification
Business, Suchit Leesa-nguansuk, Published on 16/10/2025
» The National Science and Technology Development Agency (NSTDA) has joined forces with the National Broadcasting and Telecommunications Commission (NBTC) to promote the certification of local Internet of Things (IoT) and service robotics industries with the former's P-mark label.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.