Showing 1 - 10 of 22
YouTube Shopping, Shopee tie-up thriving
Business, Suchit Leesa-nguansuk, Published on 21/08/2025
» Thailand's e-commerce sector continues to grow due to intensifying market competition, fuelled by rising video commerce and competition in providing faster delivery times.
Association revises digital spending forecast to 5% growth
Suchit Leesa-nguansuk, Published on 14/08/2025
» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.
Online worlds offer gateway to youth
Business, Suchit Leesa-nguansuk, Published on 12/05/2025
» Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the attention economy.
Lower growth in Thai ad spending predicted
Suchit Leesa-nguansuk, Published on 07/05/2025
» The digital media agency Media Intelligence Group (MI) has revised down its growth forecast for advertising and marketing spending in Thailand this year to 2.2%, representing 87.6 billion baht in total spending, from an earlier projection of 4.5% growth, citing unfavourable economic conditions.
Digital ad spending in Thailand to rise 10%
Suchit Leesa-nguansuk, Published on 27/03/2025
» Thai online ad spending this year is forecast to grow 10% to 35 billion baht, based on a gradual rebound of the local economy and intense competition in the digital sector, according to the Digital Advertising Association (Thailand) or DAAT.
Konvy aiming to achieve unicorn status by 2027
Business, Suchit Leesa-nguansuk, Published on 12/01/2024
» Konvy International, a Bangkok-based online beauty platform, aims to become a unicorn by 2027 via expansion in Southeast Asia and a plan to go public by that time.
Lazada chief sets out growth plans for Thailand
Business, Suchit Leesa-nguansuk, Published on 27/03/2023
» We want to be "customer obsessed" rather than "competition obsessed", according to the priority outlined by Lazada Thailand chief executive Werapong Goo.
Live chat boosts social commerce sales
Business, Suchit Leesa-nguansuk, Published on 12/09/2022
» Sales volume via social commerce is expected to surge, equalling e-marketplaces within a few years thanks to the popularity of live and chat commerce and the high penetration rate of social media users in the country, says Zortout, an e-commerce solutions provider.
Digital spending to grow 9%
Business, Suchit Leesa-nguansuk, Published on 28/03/2022
» Digital advertising spending is expected to continue to grow in 2022, though by a smaller margin than the 18% surge recorded last year amid concerns about the weak economy, according to the Thailand Digital Advertising Spend Report.
11.11 shopping fest a major success in Thailand
Business, Suchit Leesa-nguansuk, Published on 13/11/2021
» Major e-commerce players Lazada, Shopee and JD Central saw significant growth in transactions at their 11.11 shopping festival this year, driven by new digital customers and heavy promotions to stimulate spending.