Showing 1 - 10 of 28
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Seminar: AI poised at a defining moment
Business, Suchit Leesa-nguansuk, Published on 03/09/2025
» Artificial intelligence (AI) stands at several defining crossroads, including the shift to agentic AI, and people will be the ones deciding on the path of this transformative technology, according to AI seminar KBTG Techtopia 2025.
Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Smartphone market shrinks 2% in Q1
Business, Suchit Leesa-nguansuk, Published on 30/05/2024
» Thailand's smartphone market contracted 2% in the first quarter this year because of the slow economic recovery, according to a research paper.
Cybercriminals using AI for attacks
Business, Suchit Leesa-nguansuk, Published on 27/04/2024
» Cyber-attacks will increasingly use artificial intelligence (AI) to speed up their post-exploitation activities at targeted organisations, according to Palo Alto Networks.
Garena zeroes in on content localisation
Business, Suchit Leesa-nguansuk, Published on 03/04/2024
» Garena Thailand, an online game developer and publisher under Sea Group, is focusing on content localisation to grow engagement with customers, aligning with the Thai government's soft power policy.
Smartphone market to see 3% uptick
Business, Suchit Leesa-nguansuk, Published on 14/03/2024
» Thailand's smartphone market is projected to grow 3% in 2024, driven by replacement purchases and advanced technology features, according to a global research firm.
Thailand bounces to 35th in competitiveness ranking
Business, Suchit Leesa-nguansuk, Published on 01/12/2023
» Public and private organisations have set a high bar, aiming for Thailand to reach the top 30 in the digital competitiveness ranking by 2027 through promotion of electronic transactions, increasing the adoption of e-government services and further integrating open data services.
Thailand climbs up to 35th in digital competitiveness
Suchit Leesa-nguansuk, Published on 30/11/2023
» Thailand's Digital Competitiveness ranking in 2023 has climbed up by five places from last year, reaching the 35th position out of 64 economic territories, according to the Institute for Management Development's (IMD) World Digital Competitiveness Ranking (WDCR) 2023.