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Search Result for “shopping campaign”

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BUSINESS

New government's IT policies may lift sector by 6%

Business, Suchit Leesa-nguansuk, Published on 11/02/2026

» If the incoming coalition government implements its IT policies as pledged during the campaign, it should increase revenue growth of system integrator and data centre businesses by 5.8% year-on-year to 260 billion baht this year, says Krungthai Compass, a research unit under Krungthai Bank.

BUSINESS

Digital tech seen key under new government

Business, Suchit Leesa-nguansuk, Published on 10/02/2026

» The public sector under the new government is expected to accelerate the adoption of cloud and artificial intelligence (AI) technology to bridge its legacy bureaucratic systems with advanced digital technology.

BUSINESS

E-commerce growth eases as brands rethink operating models

Business, Suchit Leesa-nguansuk, Published on 22/01/2026

» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.

BUSINESS

AI advances highlighted as crucial for industry in 2026

Business, Suchit Leesa-nguansuk, Published on 22/12/2025

» The rise of agentic artificial intelligence (AI), multi-agent systems, and the evolving demands for security and privacy are the keys to success for Thailand's AI startups, according to local industry pioneers.

BUSINESS

Google Thailand sets out plan to focus on AI

Business, Suchit Leesa-nguansuk, Published on 09/12/2025

» The new head of Google Thailand has unveiled a strategic blueprint centred on artificial intelligence (AI) integration, continued investment in its infrastructure and upskill programmes, and empowering small and medium-sized enterprises (SMEs) to become global exporters.

BUSINESS

Line pivots to new role in digital economy

Business, Suchit Leesa-nguansuk, Published on 01/12/2025

» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.

BUSINESS

Thailand at the forefront of social commerce trend

Business, Suchit Leesa-nguansuk, Published on 13/11/2025

» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.

BUSINESS

Shopee harnesses AI to fuel digital growth in Thailand

Business, Suchit Leesa-nguansuk, Published on 13/11/2025

» Shopee, the e-commerce platform that mainly operates in Southeast Asia, is continuing its investment in Thailand while launching new strategies for growth.

BUSINESS

Lazada joins YouTube scheme

Business, Suchit Leesa-nguansuk, Published on 08/11/2025

» YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape.

BUSINESS

Line Man Wongnai banks on co-pay lift

Business, Suchit Leesa-nguansuk, Published on 05/11/2025

» Online food delivery platform Line Man Wongnai has high hopes for the "Khon La Khrueng Plus" co-payment scheme to attract millions of new users, increasing its sales by 20-30%.