Showing 1 - 10 of 221
E-commerce growth eases as brands rethink operating models
Business, Suchit Leesa-nguansuk, Published on 22/01/2026
» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.
AI advances highlighted as crucial for industry in 2026
Business, Suchit Leesa-nguansuk, Published on 22/12/2025
» The rise of agentic artificial intelligence (AI), multi-agent systems, and the evolving demands for security and privacy are the keys to success for Thailand's AI startups, according to local industry pioneers.
Google Thailand sets out plan to focus on AI
Business, Suchit Leesa-nguansuk, Published on 09/12/2025
» The new head of Google Thailand has unveiled a strategic blueprint centred on artificial intelligence (AI) integration, continued investment in its infrastructure and upskill programmes, and empowering small and medium-sized enterprises (SMEs) to become global exporters.
Line pivots to new role in digital economy
Business, Suchit Leesa-nguansuk, Published on 01/12/2025
» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
Shopee harnesses AI to fuel digital growth in Thailand
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Shopee, the e-commerce platform that mainly operates in Southeast Asia, is continuing its investment in Thailand while launching new strategies for growth.
Lazada joins YouTube scheme
Business, Suchit Leesa-nguansuk, Published on 08/11/2025
» YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape.
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
TikTok Shop named high-impact platform under new Thai e-commerce rules
Business, Suchit Leesa-nguansuk, Published on 03/10/2025
» TikTok Shop has been recently added to the list of high impact online marketplace platforms required to comply with the Digital Platform Services law, according to the Electronic Transactions Development Agency (ETDA).
Online complaints surge by 20% as threats spread
Business, Suchit Leesa-nguansuk, Published on 18/09/2025
» The Electronic Transactions Development Agency (Etda) has reported a sharp rise in online complaints during the first eight months of 2025, with more than 27,000 cases filed, an increase of 20.1% year-on-year.