Showing 1 - 10 of 11
Live streaming sales change the game
Suchit Leesa-nguansuk, Published on 16/10/2025
» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China.
E-commerce to fuel rise of express deliveries
Business, Suchit Leesa-nguansuk, Published on 10/06/2025
» Thailand's express parcel delivery market is expected to maintain steady growth, fuelled by the e-commerce market, while some operators are planning to capitalise on advanced technology such as artificial intelligence (AI) to bolster their competitive edge.
TikTok planning to nurture financial understanding
Business, Suchit Leesa-nguansuk, Published on 22/11/2024
» TikTok is expanding beyond shoppertainment by offering financial edutainment content, in line with the trend of people seeking more financial knowledge to help manage the rising cost of living.
TikTok in government tie-up to boost SME sales
Business, Suchit Leesa-nguansuk, Published on 13/06/2024
» The e-commerce platform TikTok Shop on Wednesday signed a memorandum of understanding (MoU) with the Department of Business Development to drive contributions from small and medium-sized enterprises (SMEs) to 40% of GDP by 2027, rising from 35%.
TikTok looks to Shop Mall for growth
Business, Suchit Leesa-nguansuk, Published on 26/03/2024
» TikTok is making an aggressive move to increase its e-commerce revenue by launching TikTok Shop Mall which offers branded products.
TikTok challenges e-marketplaces
Business, Suchit Leesa-nguansuk, Published on 04/11/2023
» With nearly 50 million TikTok users in Thailand, ByteDance's short-form video platform is fast becoming an important tool to unlock opportunities for content creators and merchants, posing a strong challenge to existing e-marketplace platforms.
Nielsen puts spotlight on online trends
Business, Suchit Leesa-nguansuk, Published on 03/02/2023
» Streaming, smart connected devices, authentic content, influencers and "shoppertainment" are among the key trends for Thai consumers to monitor this year, says data analytics firm Nielsen Thailand.
Shift from promotions to profit
Business, Suchit Leesa-nguansuk, Published on 17/10/2022
» After a decade of fierce battle in the e-commerce industry, offering huge promotions, subsidies and discount campaigns, the competition is expected to cool down as operators focus on profit and sustainable growth instead of burning cash to attract users.
TikTok optimistic on prospects for growth
Business, Suchit Leesa-nguansuk, Published on 24/08/2022
» Short-video platform TikTok is expecting strong growth in Thailand where the "shoppertainment" market is forecast to jump to US$12.4 billion by 2025, up from $3.4 billion this year.
TikTok gears up for shopping feature
Business, Suchit Leesa-nguansuk, Published on 24/03/2022
» Short video platform TikTok is gearing up for a "shoppertainment" drive by leveraging a new feature called "Shop" to facilitate sales opportunities for brands and creators while expanding the range of content to grow the customer base.