Showing 1 - 10 of 91
Lazada rides trade-up trend in Thai market
Business, Suchit Leesa-nguansuk, Published on 26/02/2026
» Lazada Thailand is shifting its strategy to "confidence commerce", prioritising trust and reliability over price or delivery speed.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
Young Thais ‘dump brands to save costs’
Suchit Leesa-nguansuk, Published on 07/10/2025
» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.
Commart buoyant despite uncertainty
Business, Suchit Leesa-nguansuk, Published on 04/07/2025
» A surge of gaming devices, the unveiling of devices powered by artificial intelligence (AI) and aggressive promotions are expected to encourage purchases at IT and computer fair Commart.
Keys to connecting with Gen Z consumers revealed
Business, Suchit Leesa-nguansuk, Published on 17/04/2025
» Gen Z's spending worldwide is estimated to tally US$9 trillion by 2034, higher than any other generational group.
Lazada highlights rise of 'She Economy'
Business, Suchit Leesa-nguansuk, Published on 03/03/2025
» Lazada Thailand sees the rise of a "She Economy" from increasing spending among female shoppers and more women entrepreneurs shaping the next wave of e-commerce.
Online consumer behaviour evolving
Business, Suchit Leesa-nguansuk, Published on 24/12/2024
» Online beauty and fashion products and online grocery shopping are recording growth, while awareness of artificial intelligence (AI) and AI adoption among consumers have been increasing, according to insights presented by Lazada.
YouTube optimistic on shopping affiliate intitiative
Business, Suchit Leesa-nguansuk, Published on 25/10/2024
» YouTube has launched its shopping affiliate programme in Thailand, making Thailand the fourth country in the world and the second in Southeast Asia where it is available.
Pundits evaluate affiliate marketing tie-up
Business, Suchit Leesa-nguansuk, Published on 26/09/2024
» The affiliate programme tie-up between YouTube Shopping and Shopee is likely to ignite a video commerce war and intensify competition among rival digital platforms to attract content creators.
US platforms ramp up the competition
Business, Suchit Leesa-nguansuk, Published on 25/09/2024
» US social media platforms are expanding their presence in Thailand's e-commerce sector to compete with the dominant players from China.