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BUSINESS

Council seeks to keep Thai digital data safe

Business, Suchit Leesa-nguansuk, Published on 04/03/2026

» Thailand urgently needs to develop digital data sovereignty under Thai jurisdiction, while prioritising the use of more locally developed artificial intelligence (AI) and software, according to the Digital Council of Thailand (DCT).

BUSINESS

Prices of new Samsung Galaxy to rise by up to 20% in Thailand

Business, Suchit Leesa-nguansuk, Published on 27/02/2026

» Rising memory component costs have pushed up launch prices for Samsung's latest flagship lineup, with several models in the new Galaxy S26 series debuting up to 20% higher than their Galaxy S25 predecessors in Thailand.

BUSINESS

Lazada rides trade-up trend in Thai market

Business, Suchit Leesa-nguansuk, Published on 26/02/2026

» Lazada Thailand is shifting its strategy to "confidence commerce", prioritising trust and reliability over price or delivery speed.

BUSINESS

Traditional media stages 2026 comeback

Business, Suchit Leesa-nguansuk, Published on 25/02/2026

» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).

BUSINESS

Epson eyes growing corporate market

Business, Suchit Leesa-nguansuk, Published on 17/02/2026

» Epson (Thailand) Co Ltd is placing greater emphasis on the corporate customer segment, where demand for document management solutions continues to grow, as part of its strategy to achieve at least 5% growth in the company's 2026 fiscal year.

BUSINESS

Jaymart, Singer eye larger slice of B100bn smartphone market

Business, Suchit Leesa-nguansuk, Published on 30/01/2026

» Despite economic headwinds, Jaymart Mobile Co Ltd has continued to expand its branch network to increase coverage, while Singer Thailand is placing greater emphasis on smartphone loans, with both aiming to grow their share of Thailand's 100-billion-baht smartphone market.

BUSINESS

Call for bonfire of digital rules to assist private tech sector

Business, Suchit Leesa-nguansuk, Published on 22/01/2026

» Political parties should step back from the concept of the government building and operating digital platforms by themselves to maintain digital sovereignty, instead focusing on clearing regulatory roadblocks and providing incentives to local platforms to increase their competitiveness, say tech leaders.

BUSINESS

E-commerce growth eases as brands rethink operating models

Business, Suchit Leesa-nguansuk, Published on 22/01/2026

» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.

BUSINESS

Line pivots to new role in digital economy

Business, Suchit Leesa-nguansuk, Published on 01/12/2025

» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.

BUSINESS

Report declares Thai digital economy still robust

Business, Suchit Leesa-nguansuk, Published on 27/11/2025

» Despite macroeconomic headwinds, weak domestic consumption and rising household debt, Thailand’s digital economy remains resilient.