Showing 1 - 10 of 31
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
Lower growth in Thai ad spending predicted
Suchit Leesa-nguansuk, Published on 07/05/2025
» The digital media agency Media Intelligence Group (MI) has revised down its growth forecast for advertising and marketing spending in Thailand this year to 2.2%, representing 87.6 billion baht in total spending, from an earlier projection of 4.5% growth, citing unfavourable economic conditions.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Media spending on course for 4% gain this year
Business, Suchit Leesa-nguansuk, Published on 24/01/2024
» Media spending is expected to grow by 4% this year, similar to 2023, propelled by online, TV and out-of-home media as political stability and government economic stimulus drive demand.
Media spending set to hit B85.7bn in 2023
Business, Suchit Leesa-nguansuk, Published on 21/12/2022
» Media spending is predicted to grow 4.2% to 85.7 billion baht in 2023, slower than the 8.1% surge forecast for 2022, because of the projection for economic turbulence next year, says Media Intelligence Group (MI), a media planning and creative agency.
Race for Bangkok governor to attract B200m in advertising
Business, Suchit Leesa-nguansuk, Published on 27/04/2022
» Media spending for the upcoming Bangkok governor election is expected to reach 200 million baht, with advertisements shifting to digital and social media, says Media Intelligence (MI), a media planning and creative agency.
Media spending set to grow 12.8% this year
Business, Suchit Leesa-nguansuk, Published on 24/02/2022
» Media spending is expected to rebound to growth of 12.8% in 2022 as people are getting back to normal life after two years of the pandemic, says Media Intelligence Group (MI), a media planning and creative agency.
Media spending may rise by 13% next year
Business, Suchit Leesa-nguansuk, Published on 16/12/2021
» Thailand's media spending in 2021 is expected to be nearly on par with last year at 74.5 billion baht, but could increase by 13% next year if there is no significant impact from the pandemic, says Media Intelligence Group (MI), a media planning and creative agency.
Line TV closes citing intense competition, rising costs
Business, Suchit Leesa-nguansuk, Published on 30/11/2021
» Line Thailand closed down its operation of Line TV after eight years amid intense competition of streaming services and the high cost of content licences.