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BUSINESS

E-commerce growth eases as brands rethink operating models

Business, Suchit Leesa-nguansuk, Published on 22/01/2026

» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.

BUSINESS

Google Thailand sets out plan to focus on AI

Business, Suchit Leesa-nguansuk, Published on 09/12/2025

» The new head of Google Thailand has unveiled a strategic blueprint centred on artificial intelligence (AI) integration, continued investment in its infrastructure and upskill programmes, and empowering small and medium-sized enterprises (SMEs) to become global exporters.

BUSINESS

Google launches AI initiative in Thailand

Business, Suchit Leesa-nguansuk, Published on 27/11/2025

» Google Cloud has launched the PanyaThAI flagship transformation programme to fast‑track Thailand's adoption of agentic artificial intelligence (AI) to drive the AI economy.

BUSINESS

Lazada joins YouTube scheme

Business, Suchit Leesa-nguansuk, Published on 08/11/2025

» YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape.

BUSINESS

Mad Unicorn out to win Thai brands a global presence

Business, Suchit Leesa-nguansuk, Published on 25/09/2025

» Komsan Lee, founder of Flash Group, Thailand's first unicorn company, has set his sights on bringing Thai brands to the global stage through his new business Mad Unicorn.

BUSINESS

OpenAI unveils GPT-5, its most advanced AI model yet

Business, Suchit Leesa-nguansuk, Published on 08/08/2025

» OpenAI has launched GPT-5, its latest and most powerful artificial intelligence model, marking a major milestone in the company’s pursuit of Artificial General Intelligence (AGI). The model is now available to all ChatGPT users, including those on the free tier, and through its API for developers and businesses.

BUSINESS

State earns weak marks for messaging during tension

Business, Suchit Leesa-nguansuk, Published on 31/07/2025

» Social media platforms in Thailand recorded 2.6 million messages in July about Thailand-Cambodia border tensions, with Facebook, YouTube and X, formerly called Twitter, the top three channels. 

BUSINESS

AI key to revamping disaster management

Business, Suchit Leesa-nguansuk, Published on 09/07/2025

» Dual-use infrastructure, artificial intelligence (AI)-powered risk analysis, and community empowerment are the key components needed to drive disaster resilience in an era of mounting climate uncertainty.

BUSINESS

AI tie-up set to 'revolutionise' legal system

Business, Suchit Leesa-nguansuk, Published on 02/07/2025

» The Office of the Council of State (OCS) has partnered with Microsoft to leverage artificial intelligence (AI) to revolutionise Thailand's legal system.

BUSINESS

Synology targets Thailand for projected data growth

Business, Suchit Leesa-nguansuk, Published on 26/05/2025

» Synology Inc, a Taiwan-based network-attached storage appliances firm, sees strong potential in the Thai market, driven by the exponential growth of data and rising cybersecurity threats requiring robust protection.