Showing 1 - 4 of 4
Sea optimistic on prospects for soft power
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Thailand can harness soft power to lift its economy, particularly through brands and content exports, according to Maneerut Anulomsombut, chief executive of Sea (Thailand).
Moo Deng still a drawcard, boosts the economy
Suchit Leesa-nguansuk, Published on 12/11/2024
» Chon Buri province has reported a surge in tourism-related revenue, and much of the credit is being given to its latest attraction - the internationally known baby pigmy hippo known as Moo Deng.
Marketers turn to AI
Business, Suchit Leesa-nguansuk, Published on 28/10/2024
» Technology, particularly artificial intelligence (AI), is revolutionising the ways brands engage with consumers, while marketing psychology is expected to play a more significant role in shaping buyer decisions, say digital agencies and marketing technology and data analysts.
Thailand rises in Global Innovation Index
Suchit Leesa-nguansuk, Published on 27/09/2024
» Thailand has moved up two places in the 2024 Global Innovation Index (GII) to 41st out of 133 economies, driven by research and development spending by the private sector, says the National Innovation Agency (NIA).