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Search Result for “playing off”

Showing 1 - 10 of 206

BUSINESS

Levelling the e-commerce playing field

Business, Suchit Leesa-nguansuk, Published on 14/02/2026

» The Trade Competition Commission of Thailand (TCCT) has issued new guidelines for the Trade Competition Act of 2017, expected to be published in the Royal Gazette next month, aiming to curb unfair trade practices and prevent monopolistic behaviour in multi-sided platform businesses, with a focus on e-commerce.

BUSINESS

Call for bonfire of digital rules to assist private tech sector

Business, Suchit Leesa-nguansuk, Published on 22/01/2026

» Political parties should step back from the concept of the government building and operating digital platforms by themselves to maintain digital sovereignty, instead focusing on clearing regulatory roadblocks and providing incentives to local platforms to increase their competitiveness, say tech leaders.

BUSINESS

Line pivots to new role in digital economy

Business, Suchit Leesa-nguansuk, Published on 01/12/2025

» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.

BUSINESS

E-commerce group weighs new duty rules

Business, Suchit Leesa-nguansuk, Published on 11/11/2025

» There are two sides concerning the Customs Department's preparations for the imposition of import duties on goods valued less than 1,500 baht on Jan 1, 2026, according to Kulthirath Pakawachkrilers, president of the Thai e-Commerce Association.

BUSINESS

Thai e-commerce pioneers want tighter import restrictions

Business, Suchit Leesa-nguansuk, Published on 06/11/2025

» E-commerce pioneers have proposed that Thailand adopt Indonesia’s model of prohibiting sales of imported products priced less than US$100 on online platforms, aiming to safeguard local producers and raise imported product standards.

BUSINESS

Digital reciprocity on the horizon

Business, Suchit Leesa-nguansuk, Published on 28/10/2025

» The US-Thailand framework for an agreement on reciprocal trade is expected to establish a robust foundation for digital reciprocity, empowering American investments in Thailand -- including strategic data centre deployments.

BUSINESS

Call for focus on impactful AI

Business, Suchit Leesa-nguansuk, Published on 23/10/2025

» Thailand should widely apply artificial intelligence (AI) to create a real impact rather than focusing solely on attracting investment in AI-ready data centres to drive economic growth and increase equality, according to leading economists and technology providers.

BUSINESS

Savvy execs riff on CEO branding strategies

Business, Suchit Leesa-nguansuk, Published on 20/10/2025

» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.

BUSINESS

Live streaming sales change the game

Suchit Leesa-nguansuk, Published on 16/10/2025

» Live commerce in Thailand has ushered in a new era, marked by a high value of sales transactions within a short period, similar to the landscape in China. 

BUSINESS

Young Thais ‘dump brands to save costs’

Suchit Leesa-nguansuk, Published on 07/10/2025

» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.