Showing 1 - 10 of 24
Epson eyes growing corporate market
Business, Suchit Leesa-nguansuk, Published on 17/02/2026
» Epson (Thailand) Co Ltd is placing greater emphasis on the corporate customer segment, where demand for document management solutions continues to grow, as part of its strategy to achieve at least 5% growth in the company's 2026 fiscal year.
Garmin targets double-digit growth
Business, Suchit Leesa-nguansuk, Published on 08/05/2024
» Garmin, the leading GPS smartwatch manufacturer, has allocated a hefty marketing budget to shift the target market from athletes to wellness enthusiasts, aiming to achieve double-digit growth in Thailand.
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
Media spending on course for 4% gain this year
Business, Suchit Leesa-nguansuk, Published on 24/01/2024
» Media spending is expected to grow by 4% this year, similar to 2023, propelled by online, TV and out-of-home media as political stability and government economic stimulus drive demand.
Mindshare predicts growth in spending to ease in 2023
Business, Suchit Leesa-nguansuk, Published on 20/01/2023
» Ad spending in Thailand is expected to record slower growth this year, weighed down by brands' cost controls amid economic challenges, says Mindshare Thailand, a marketing and media network.
Oaxis sees potential in children's brand
Business, Suchit Leesa-nguansuk, Published on 03/01/2023
» Oaxis Asia, a Singapore-based education startup selling digital products for children under the "myFirst" brand, is gearing up to expand its footprint in Thailand to capitalise on the growing market for child-based tech.
Media spending up 11% in first three quarters
Business, Suchit Leesa-nguansuk, Published on 25/10/2022
» Thailand's media spending in the first nine months surged 11% year-on-year to 88.1 billion baht following the country's reopening, with people returning to work and tourism resuming, says data analytics firm Nielsen Thailand.
BEC aiming to export content globally
Business, Suchit Leesa-nguansuk, Published on 17/06/2022
» BEC World Plc, the operator of Channel 3, has introduced BEC Studios as its content production house with 400 million baht allotted in the first phase of the company's investment as part of its strategic plan to export content globally.
Lazada sees hefty customer surge
Business, Suchit Leesa-nguansuk, Published on 30/10/2021
» Driven by the pandemic, e-commerce pioneer Lazada saw the number of shoppers surge 1.5 times from 2020 to 2021 and sales orders double while retaining the leading position in the segment with more than 30 million active users per month.
Wearables segment sees steady growth
Business, Suchit Leesa-nguansuk, Published on 19/04/2021
» Thailand's shipments of wearables grew 47.3% year-on-year to 3.46 million units in 2020 despite the pandemic as Chinese smartphone vendors made forays into this segment, according to International Data Corporation (IDC), a tech market research firm.