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Search Result for “offline channels”

Showing 1 - 10 of 366

BUSINESS

Chat commerce gains ground

Business, Suchit Leesa-nguansuk, Published on 12/03/2026

» Artificial intelligence (AI)-powered conversational commerce is intensifying in Thailand as major platforms such as Meta and Line step up efforts to support local small and medium-sized enterprises (SMEs).

BUSINESS

Chat commerce takes off on Line

Business, Suchit Leesa-nguansuk, Published on 11/03/2026

» Line Thailand is seeing rapid uptake of "chat commerce" among small and medium-sized enterprises (SMEs) as businesses seek to diversify sales channels and reduce reliance on e-marketplaces as they raise commission fees.

BUSINESS

Agency raises alarm over CCTV network threats

Business, Suchit Leesa-nguansuk, Published on 06/03/2026

» The National Cyber Security Agency (NCSA) has warned state agencies to tackle the vulnerability of public CCTV and other critical infrastructure, avoiding potential risk from use by foreign intelligence to attack national security.

BUSINESS

Traditional media stages 2026 comeback

Business, Suchit Leesa-nguansuk, Published on 25/02/2026

» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).

BUSINESS

Levelling the e-commerce playing field

Business, Suchit Leesa-nguansuk, Published on 14/02/2026

» The Trade Competition Commission of Thailand (TCCT) has issued new guidelines for the Trade Competition Act of 2017, expected to be published in the Royal Gazette next month, aiming to curb unfair trade practices and prevent monopolistic behaviour in multi-sided platform businesses, with a focus on e-commerce.

BUSINESS

Jaymart, Singer eye larger slice of B100bn smartphone market

Business, Suchit Leesa-nguansuk, Published on 30/01/2026

» Despite economic headwinds, Jaymart Mobile Co Ltd has continued to expand its branch network to increase coverage, while Singer Thailand is placing greater emphasis on smartphone loans, with both aiming to grow their share of Thailand's 100-billion-baht smartphone market.

BUSINESS

E-commerce growth eases as brands rethink operating models

Business, Suchit Leesa-nguansuk, Published on 22/01/2026

» Thailand's e-commerce market is projected to post normalised growth this year, expanding by 7% to reach 1.15 trillion baht as the maturing landscape is characterised by heightened complexity and fierce competition.

BUSINESS

Brutal e-commerce war forces NocNoc to close

Suchit Leesa-nguansuk, Published on 09/01/2026

» The closure of NocNoc, the last remaining major Thai-owned e‑marketplace, underscores the tough nature of the e‑commerce industry, which demands scale and rapid growth.

BUSINESS

Initiative offers Line 'Safety Check'

Business, Suchit Leesa-nguansuk, Published on 18/12/2025

» The Digital Economy and Society (DES) Ministry has joined hands with four government agencies and Line (Thailand) on disaster notification efforts, offering a "Safety Check" feature on the application.

BUSINESS

CP AXTRA launches logistics partnership with CJ Logistics

Business, Suchit Leesa-nguansuk, Published on 03/12/2025

» CP AXTRA Plc has forged a strategic partnership with CJ Logistics to strengthen its leadership in Thailand's retail supply chain.