Showing 1 - 10 of 16
Google launches AI initiative in Thailand
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Google Cloud has launched the PanyaThAI flagship transformation programme to fast‑track Thailand's adoption of agentic artificial intelligence (AI) to drive the AI economy.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Lower growth in Thai ad spending predicted
Suchit Leesa-nguansuk, Published on 07/05/2025
» The digital media agency Media Intelligence Group (MI) has revised down its growth forecast for advertising and marketing spending in Thailand this year to 2.2%, representing 87.6 billion baht in total spending, from an earlier projection of 4.5% growth, citing unfavourable economic conditions.
Thai carrier, resort optimistic on the Maldives
Business, Suchit Leesa-nguansuk, Published on 07/06/2024
» Bangkok Airways and luxury resort SO/ Maldives are upbeat about increasing their business opportunities in the Maldives, with Thais avid visitors of the islands located in the Indian Ocean.
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
PC makers go green with recyclable content
Business, Suchit Leesa-nguansuk, Published on 19/10/2023
» Personal computer (PC) makers are embracing sustainability as part of their growth strategies by using recyclable materials and packaging.
Trends key to aiding delivery firms
Business, Suchit Leesa-nguansuk, Published on 14/06/2022
» Cross-border transport, the shipment of bulky goods, integrated logistics services and cold chain delivery are regarded as blue ocean fields for parcel delivery operators to tap into amid immense competition in the segment, says the Economic Intelligence Center (EIC) of Siam Commercial Bank (SCB).
Twitter reveals trending conversations in Thailand
Business, Suchit Leesa-nguansuk, Published on 12/10/2021
» Identity, wellbeing and the environment are among six major Thai trends detected by Twitter that can be used by marketers to design campaigns.
Acer aims for more enterprise clientele
Business, Suchit Leesa-nguansuk, Published on 17/02/2020
» Acer Computer Thailand, the local operating unit of the world's fifth-largest computer maker, is embarking on a "dual transformation" strategy that develops new products and services as business engines to go beyond the computer market.
WeTV launches into OTT crowd
Business, Suchit Leesa-nguansuk, Published on 15/06/2019
» Tencent Thailand plans to expand its over-the-top streaming service, WeTV, to become one of the top three OTTs in the country by adding half a million users this year.